Category: News

One in six children in the U.S. faces food instability, meaning more than 16 million children go hungry every day. That’s why September’s “Dine Out for No Kid Hungry,” when restaurants across the country raise money to help end childhood hunger, is so important.

For our first project for Fuzzy’s Taco Shop, J&S introduced a new cause marketing initiative called Fuzzy’s Chips In™. A donation of $2 scored Fuzzy’s Fans a free chips and queso on their next visit. It’s “Queso for a Cause,” if you will. The program resulted in a record $140,000 in donations, a +56% lift over last year’s efforts.

The 10th Annual North Texas Giving Day had a record 2,690 non-profits participate in the one day event where donations are bonused by the Communities Foundation of Texas. J&S helped raise nearly $23,000 for our non-profit partners at Meat Fight and the Adaptive Training Foundation. ATF’S donations totaled $16,000 and will help fund one amputee veteran in their rehabilitative program. Meat Fight donations totaled $6,372 and will help purchase 6 therapeutic bikes for those living with Multiple Sclerosis.

The Association of Marketing and Communication Professionals (AMCP) is one of the largest, oldest and most respected evaluators of international creative work. For the first time, J&S entered their heralded Hermes Creative Awards, which this year featured 6,500 entries from 22 different countries in 195 different categories. Our work was awarded both a Gold Award and Honorable Mention in the Print Design category, independently judged by thousands of advertising, marketing, design and PR professionals from around the world.

For the first time, J&S entered the esteemed Dallas Society of Visual Communications awards show. Just 25% of all work submitted to 50th Annual Dallas Show was displayed, and we were excited to learn that four of our submissions were selected. At night’s end, 60 category awards were given and the agency was recognized for superior design with a Silver and Bronze Bulb.

Did you know the 22 million kids in the US on free/reduced lunch turn to local food banks when the final school bell rings for summer? That’s why for the past 7 years, Caliber Collision has hosted the Rhythm Restoration Food Drive, the collision industry’s largest food drive.

Caliber’s 560 locations partnered with 60 food banks in 17 states to help stock the shelves for students this summer, raising a record 4.2 million meals. As Caliber’s agency, we handle marketing and PR for the event, and we’re always humbled to see how many hardworking J&Sers also choose to donate funds and canned foods for the cause.

Johnson & Sekin was awarded the Boy Scouts of America account in December following a national review, but news spread today in AdAge, CNN, Fox, Time and USA Today among many others. That’s because the initial work introduces girls into the program, a historic move by the 108-year old American institution. It also removes the word “Boy” from “Boy Scouts” to now simply read as “Scouts BSA.” The announcement was not only a program shift, but a social shift as well. The new tagline for the organization will be “Scout Me In,” an energetic, youthful phrase that, at the heart, is about inclusiveness. Campaign work will release in full in conjunction with the Back-To-School recruitment period.

The full announcement can be found here: https://www.prnewswire.com/news-releases/the-bsa-launches-historic-scout-me-in-campaign-inviting-girls-and-boys-to-experience-adventures-through-a-cub-scouts-point-of-view-300640729.html

For three years, J&S has worked with the Dallas Chapter of the American Heart Association. We are excited to announce our expanded relationship, now with the National Office of AHA – the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. Our first work is for a new nationwide initiative to train high school youth on life-saving CPR. You can view it here:

https://www.facebook.com/johnsonandsekin/videos/1684363654934171

For the second time in three years, the agency created the marketing materials for the Côtes du Coeur, the largest fundraising event in the US For the American Heart Association. Now in its 27th year, the charitable event features a wine auction and celebrity chef dinner spearheaded by legendary local chef Richard Chamberlin. This year’s theme was “Pop HeART” and brought together 16 celebrity chefs and 40 wineries for the black tie gala. The sold-out soiree boasted 1,200 attendees, and raised a record $4.7 million dollars.