It was another successful year for Fuzzy’s Chips In™: a charitable initiative Johnson & Sekin created for Fuzzy’s Taco Shop with the goal of helping put an end to childhood hunger. Throughout the month of September, customers who donated $2 to No Kid Hungry received a coupon for free Chips & Queso. This year, Fuzzy’s Taco Shop helped connect over 1 million meals to hungry kids in America.
Johnson & Sekin’s has partnered with Misfit, a wearable tech company focused on functional and fashionable trackers and watches. Founded in 2011, the brand celebrates the unique and uncommon, the round pegs in the square holes and all those who would rather live life by their own rules. With a television launch for their latest flagship watch and on-trend social media content, Johnson & Sekin has brought their individualistic and inclusive personality to life, reaching proud new Misfits nationwide.
For the second year, J&S entered the esteemed Dallas Society of Visual Communications competition. Just 37% of this year’s DSVC entries were selected for the 51st Annual Dallas Show, including six entries for three unique J&S clients. 59 of 144 entries medaled, including our work for the Dallas Zoo, which was the recipient of a coveted Bulb for superior design.
AAF Dallas was the most-awarded ad club at the recent District 10 ADDYs, receiving 54 total awards by 18 different agencies. We couldn’t be happier for our clients at Chili’s Grill & Bar, Local Hive Honey American Heart Association and Meat Fight whose work collectively received nine District awards. The District Show encompasses local winners from clubs throughout Texas, Oklahoma, Arkansas and Louisiana, and is the second phase of the American Advertising Awards. Five of J&S’ entries will now advance to the National Show this June in Florida. The American Advertising Awards receives approximately 35,000 entries each year at the local level, with a select few moving on to the District and National competition.
Johnson & Sekin had quite an exciting night at the 57th Annual AAF Dallas American Advertising Awards. We couldn’t be prouder of our team for bringing home 30 awards for nine deserving clients, including “Best of Show” honors for our client Local Hive.
Design Director Shannon Phillips served double-duties in South Dakota, serving as one of two judges of the American Advertising Awards while also being the featured presenter at the AAAF Black Hill’s January Luncheon. The AAF Black Hill’s local competition includes agencies from the Rapid Cities area, and is part of AAF District 8 encompassing Minnesota, North Dakota, South Dakota and Wisconsin. The AAF Show is February 22.
Johnson & Sekin has been named to Advertising Age’s illustrious “Best Places to Work” for the second year in a row. Ad Age’s Best Places to Work is comprised of just 50 companies nationally, with Johnson & Sekin claiming the #21 spot for agencies with fewer than 200 employees, up from its #30 spot on last year’s list. J&S is also thrilled to be recognized for having an employee pool that’s at least 50% female. This year’s list consisted of just three Texas-based agencies, with J&S being the only headquartered in Dallas. The overall scoring system factored in six key satisfaction areas: employee benefits, company culture, employee development, company environment and employee perks.
The full release can be found here:
https://www.prnewswire.com/news-releases/dallas-johnson–sekin-named-to-ad-ages-best-places-to-work-for-second-straight-year-300774424.html?tc=eml_cleartime
We love our clients for so many reasons, and one is their support of our annual holiday donation initiative. Instead of another Christmas tchotchke, they happily accept a bike donation in the their name to WFAA’s 49th Annual Santa’s Helpers.
Bikes are generally the most requested Christmas gift, but those wishes oftentimes go unfulfilled; that’s why this is the 7th year we’ve donated on behalf of our clients, vendor partner and agency friends.
Southfork Distillery has selected Johnson & Sekin as agency of record for their legendary J.R. Ewing Bourbon. The Dallas-distilled bourbon is inspired by the most notorious bourbon drinker in history: J.R. Ewing from the TV show “Dallas.” The international hit aired 357 episodes over four decades. After the initial run from 1978 to 1991, the show was revived in 2012, with J.R. Ewing Bourbon becoming a staple of the show’s three-year run. Fun fact: the J&S building appears in the opening credits of the show. The agency will produce various advertising and promotional campaigns for the brand.
Teys is the second largest meat processor and exporter in Australia. The company – family owned since 1946 – is now in partnership with Cargill and exporting to 40 countries around the world.
J&S has been selected as agency of record for Chicago-based Teys USA, and will begin branding a variety of fresh beef, lamb and pork products available at retailers and foodservice around the country.
Packaging, websites, social media and advertising will launch in early 2019.
The new “Fuzzy’s Chips In” charitable initiative for Fuzzy’s Taco Shop raised $140,00 for No Kid Hungry this past September (a +56% lift over last year’s campaign). We’re grateful to report that the Washington DC-based organization helping to end childhood hunger named our work for Fuzzy’s a “Hunger All Star,” which is a designation earned by the top six #HungerCantWait campaigns of 2018. The recognition was announced by Nation’s Restaurant News, and featured a video starring some of amazing Fuzzy’s clients. See it here:
https://www.nrn.com/workforce/restaurant-employees-engage-no-kid-hungry
For the 5th year, J&S provided advertising, PR and social media for the Texas BBQ competition known as Meat Fight. D Magazine columnist and food writer Alice Laussade created the event in 2010 to raise money for the fight against Multiple Sclerosis after her brother was diagnosed. This year’s Meat Fight campaign, based on the video game Street Fighter, featured the likenesses of the 12 celebrity chefs who battled Texas Monthly BBQ Editor Daniel Vaughn. The $225,000 raised in one day, and $276,372 raised in 2018, are both new Meat Fight records. The event even gained coverage in Texas Monthly, Dallas Morning News, Food Bitch, D Magazine and Culturemap. In five years working for Meat Fight, J&S has proudly helped raise $962,372 for the cause.
