One in six children in the U.S. faces food instability, meaning more than 16 million children go hungry every day. That’s why September’s “Dine Out for No Kid Hungry,” when restaurants across the country raise money to help end childhood hunger, is so important.

For our first project for Fuzzy’s Taco Shop, J&S introduced a new cause marketing initiative called Fuzzy’s Chips In™. A donation of $2 scored Fuzzy’s Fans a free chips and queso on their next visit. It’s “Queso for a Cause,” if you will. The program resulted in a record $140,000 in donations, a +56% lift over last year’s efforts.