For the 5th year, J&S provided advertising, PR and social media for the Texas BBQ competition known as Meat Fight. D Magazine columnist and food writer Alice Laussade created the event in 2010 to raise money for the fight against Multiple Sclerosis after her brother was diagnosed. This year’s Meat Fight campaign, based on the video game Street Fighter, featured the likenesses of the 12 celebrity chefs who battled Texas Monthly BBQ Editor Daniel Vaughn. The $225,000 raised in one day, and $276,372 raised in 2018, are both new Meat Fight records. The event even gained coverage in Texas Monthly, Dallas Morning News, Food Bitch, D Magazine and Culturemap. In five years working for Meat Fight, J&S has proudly helped raise $962,372 for the cause.