Horns Giving Back is a 501©3 non-profit started by Texas Longhorns for Texas Longhorns. J&S clients Roy Williams and BJ Johnson are actively involved in the organization, and help coordinate the annual “Tee It Up for Cole Pittman Golf Tournament.” Pittman was a sophomore defenseman who was tragically killed in a car wreck in 2001 returning to UT from his family’s home in Shreveport. J&S was a sponsor of this year’s event, and played in the event with former Longhorn and NFL Players.
The Nation’s Restauarant News Hot Concept! is now getting exposure that’s hot off the press. J&S’ interior design work for the neighborhood italian eatery in Chicago was the featured spread in the July issues of Foodservice Equipment Report magazine. The article described the branded interior as “lively” with “visual pizazz,” and they saw it becoming a “rising star” even in the competitive Chicago marketplace.
Each year, our passion for Caliber Collision’s summer food drive grows, as does the event itself. Now in its fourth year, the food drive is the largest of its kind in the industry, spanning 12 states and 28 local food banks. This year’s efforts raised a record-breaking $2.3M in food and cash donations for at-risk kids who are on school lunch programs during the year, but who turn to local food banks during the summer.
Builder Magazine recently reviewed the nation’s Top100 homebuilders in terms of their effectiveness in social media, particularly Facebook, Twitter and Instagram. A stunning 5233% increase in Followers over an 18-month period helped cement the Dallas-based builder in the #6 spot.
For the second year in a row, Johnson & Sekin participated in the Carry The Load walk on Memorial Day to remember and honor America’s fallen Military. Our team, which included our Caliber Collision clients and friends, walked a collective 50 miles, and raised over $3500 to qualify as a Top 50 Donor. The day was even more special as Rachael Sekin went into labor later that night with baby Tae.
The National Restaurant Association Show in Chicago seemed to have a little of everything….except ad agencies. To our surprise, J&S was among only a handful of agencies around the country to attend this important industry show. Kent, Chris, Clint, Shannon and Stopper forged new industry relationships, and attended workshops on an array of topics including Millennial marketing, social media, wine programs, nontraditional foodservice, business diners, innovation through consumer data, menu engineering, cause marketing and kids menus. For an agency that already had a strong reputation for insightful, award-winning work in restaurant marketing, it should only make us that much stronger. And J&S’ tweeting for #NRAshow trended among the highest of all show attendees, even receiving retweets from Restaurant Impossible Chef Robert Irvine and NRN’s Ron Ruggless.
For the third year in a row, a Johnson & Sekin-nominated client was a Finalist for CMO for the Year at the DFW American Marketing Association Awards. And for the second time in three years, our client was named the winner. Greg Clark, who has been a client since 2009, has practically single-handedly taken Caliber Collision to #1 in the collision repair industry. That’s because he was the lone internal marketing employee for the company until this year. Clark was a finalist with highly respected marketing execs from Behringer Investments and AT&T.
CharlieUniformTango and Liberal Media Films recently held a national competition called “Flex Your Specs,” which resulted in the full production of six beloved-but-dead spec scripts. Nearly 300 scripts from coast to coast were submitted, and a Sharp’s non-alcoholic brew spot from Johnson & Sekin made the cut. The produced spot went on to be featured in the April issue of Shoot Magazine under the story title, “The Best Work You May Never See.”
The Byron Nelson, Dallas’ preeminent PGA tournament, will be here in May, but the new website is already on the tee box thanks to work by Johnson & Sekin. Proceeds from the charity tournament, which teed off in 1968, will be used by the Salesmanship Club of Dallas to support the mental health services and urban education provided by the Momentous Institute. New sponsor AT&T is bringing a younger, more technology-driven vibe to the tournament, which is seen in the revitalized website.
Johnson & Sekin has been named AOR for Dallas-based builder Grenadier Homes. The company has built over 1,000 custom homes and sold more than $200 million in the Metroplex since 1990, and is a certified by Green Built North Texas. J&S will take the brand into it’s “newest phase” as it focuses on patio homes and townhomes for the budding Empty Nester market.
