The collision industry’s most successful food drive was named Dallas/Fort Worth’s most successful PR campaign at the recent American Marketing Association award show. All 180 Caliber locations partnered with 17 local food banks to feed at-risk kids who were on the National School Lunch program during the school year, but struggled to find nourishment in the summer. The program was supported by media outreach, social media, partner direct mail and POP, and shattered its goal by nearly 4X.