A recent collaboration between Johnson & Sekin and Dallas photographer Trevor Paulhus was featured in the first Lurzer’s Archive issue for 2015. The magazine was established in 1984 and showcases exceptional ad campaigns from print, TV and digital. Click here to see the full campaign in the Fashion section of the magazine.
Johnson & Sekin has been selected as AOR for Sales Benchmark Index, a nationally-recognized Sales & Marketing Consulting Firm that uses empirical sales data to improve Sales Force Effectiveness and deliver world-class results. The firm is led by Greg Alexander, an MSNBC contributor, industry blogger and author of several heralded books on Sales and Staffing. The client scope-of-work is currently confidential as we create something for their B2B target that is far bigger than ads. Stay tuned.
They’re smiling for a reason. Chris, Kent and the rest of the agency get as giddy as kids when it comes time to donate bikes to WFAA’s annual Santa’s Helpers toy drive. This is the third year in a row that instead of client gifts, we donated bikes in their name to local kids in need. Bikes are generally the most requested Christmas gift, but oftentimes go unfulfilled due the higher cost.
Texas Longhorn legends and former NFL players Roy Williams and BJ Johnson recently launched a new spirits company called RDUB Spirits. Johnson & Sekin, in partnership with Southwest Distillery & Winery in Dallas, will be developing a logo, packaging, POP, event marketing, social media and advertising for the first product that will launch in the Summer of 2015.
And the winner is…the National MS Society. The 5th Annual Meat Fight is in the books, and it was the Thrilla on the Grilla. Sixteen of Dallas’ best chefs put their meat on the line in a Texas BBQ competition. It’s the brainchild of Dallas Observer columnist Alice Laussade, who tagged J&S to promote the charitable event. The result? Attendance increased +50% over last year. The $95 General Admission tickets sold out in five minutes. And the $175 VIP spots sold out in just 18 minutes.
During it’s 50-year history, Communication Arts has become world’s largest magazine for design, photography and typography. Johnson & Sekin’s print work for Meat Fight will be on Creative Exhibit nationally in the November feature of CA. You can see it here: http://www.commarts.com/exhibit/meat-fight-print-ads.html
A recognized Nation’s Restaurant News Hot Concept!, Go Roma is a four-unit neighborhood eatery in Chicago known for authentic italian recipes, made from scratch in under 10 minutes. Johnson & Sekin has been selected to rebrand the chain and help national expansion by noodling a new logo, menus, packaging, LSM promotions, advertising and cause marketing. The agency will also create a completely new restaurant interior for a flagship location that will open in Glenview in the Spring of 2015.
AT&T becomes the title sponsor of the Byron Nelson Championship beginning in 2015, and Johnson & Sekin has been selected to handle interactive duties for the PGA Tour event. Golf legend Byron Nelson became the tournament’s namesake in 1968. Today, the Salesmanship Club of Dallas uses the funds from the tournament to support the mental health services and urban education of the Momentous Institute.
It’s a one-day event where donations made to DFW non-profits are “bonused” by the Communities Foundation of Texas. To ensure our Carry The Load supporters didn’t forget, J&S created the “#RememberThe18th” social media campaign that leveraged local Police and Fire Departments, as well as media from WFAA and NBC5, to sound the alarm and spread the word. The effort generated 7X more donations than last year, and the mission received bonus money for largest increase by a medium size organization vs the previous year.
In addition to being named a Builder Magazine Top 30 Homebuilder, Gehan Homes is being recognized for their marketing as well. For the second year in a row, the Texas Association of Builders has recognized the J&S broadcast work with the coveted Star Award for “Best Radio by a Volume Builder.” The award was recently presented at the Sunbelt Builders Show in San Antonio.
During the finale of ABC’s The Bachelorette, Atlanta native Andi Dorfman said the first thing she wanted to do with her new fiancé Josh Murray was to “have a good steak dinner.” Two days later, Johnson & Sekin placed an ad in the Atlanta Journal Constitution inviting them to Del Frisco’s Grille in Atlanta for that steak dinner. A table was also set up, featuring the iconic red rose known to Bachelorette fans, which would remain “reserved” for the duo until they visited. One week later, the couple actually arrived with 25 friends to surprise Josh for his birthday. The celebrity sighting and media stunt made national news for Del Frisco’s, including coverage on People, E!, Hollywood Life and ABC’s The Bachelorette.
Johnson & Sekin will be helping Dallas Observer writer Alice Laussade and Dallas’ top chefs with Meat Fight 2014, benefitting the National Multiple Sclerosis Society. This year’s judges include Justin Fourton from Pecan Lodge, Aaron Franklin from Franklin Barbecue and Texas Monthly’s BBQ editor Daniel Vaughn. The 4th annual Texas BBQ competition will be held November 16th in the old green warehouse at Trinity Groves.
