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MVP Vodka Kicks Off During Texas/OU Weekend

The Red River Rivalry was the perfect setting for Texas Longhorn legends and former NFL players Roy Williams and BJ Johnson to launch their new spirit, MVP Vodka. J&S created the logo, bottle design, packaging, social media and brand campaign for the highly-anticipated beverage. A Dallas kickoff event featured the two, plus Longhorn Quan Cosby and Sooner Mark Clayton who were all on hand to sign bottles of the new product. Demand had been growing since summer, prompting initial orders from Spec’s, Goody Goody and Siegel’s. The brand will continue to be active throughout football season with autograph and game watching events throughout Texas.

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Making The Honey Badger Care Again for Pei Wei

Remember the Honey Badger? That “Crazy Nastyass” who was voiced by the mysterious Randall, and has received 76 million views since releasing in 2011? Johnson & Sekin brought the YouTube sensation back to promote Honey Seared Chicken for Pei Wei. The video quickly created buzz, and generated some sweet coverage from Agency Spy and Adweek.

 

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Carry The Load Sets New #NTXGivingDay Record

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Donations made to D/FW non-profits are “bonused” by the Communities Foundation of Texas this one day of the year. To ensure our Carry The Load supporters did not forget, J&S devised a “#RememberThe17th” social media campaign that leveraged local Police and Fire Departments, as well as DFW media and various celebrities, to sound the alarm and spread the word. The effort raised $48,812, up +52% over last year’s record-breaking day. This figure was 6th highest among all 300 mid-size non profits who participated. 

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Saying Hey to Pei Wei

J&S will launch its first work for Pei Wei this week in promotion of its signature Honey Seared Chicken dish. The campaign will feature POP, outdoor, radio, social, the brand’s first ever TV spot. How sweet it is.

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Going Another Round with Meat Fight

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J&S will again tag team with Dallas Observer’s Alice Laussade to promote the 5th Annual Meat Fight, where 16 of Dallas’ celebrity chefs compete in a Texas BBQ competition benefitting the MS Society. Last year’s event sold out in under 5 minutes and raised $100,000, double the amount of the previous year. It also scored 6 Gold and 2 Silver ADDYs at the local and regional level for the agency. This year’s event is November 15 at the old, green warehouse at Trinity Grove.

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C’mon Back to Cole’s Backyard Grill

The backyard is now open for Cole’s Backyard Grill. The new, fast-casual concept restaurant from Homestyle Dining, owners of the Ponderosa and Bonanza Steakhouses, serves bold backyards faves like burgers, steaks, Shiner® Beer Can Chicken and “Texas’ 2nd best chicken fried steak.” J&S broke radio and POP work for the July grand opening, followed by a Free Chicken Fried Steak Night in August that’s still the talk of residents and media in East Texas.

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Getting Schooled by Momentous Institute

Our one-year relationship with the AT&T Byron Nelson has swung into a deeper relationship with the Momentous Institute, the beneficiary of the annual golf tournament. The Momentous Institute schools of Dallas help children and their families achieve social emotional health so they can reach their full potential. Work for the nationally recognized organization will consist of educational materials, as well as interactive and supplemental materials for the 2015/2016 school year giving campaign.

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Cooking Up Something New with Top Chef Tiffany Derry

Chef Tiffany Derry gained national exposure and became a fan favorite with her appearance on Bravo’s Top Chef. The former chef and owner of Private|Social has selected J&S to help brand and design her newest North Dallas restaurant venture that will open in the late Fall. In addition to winning Dallas’ “Meat Fight” charity event, Derry has also appeared on Top Chef All Stars, Food Network’s Cutthroat Kitchen, and is the star of Spike TV’s Hungry Investors and Bar Rescue.

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Golfing for a Cause.

Horns Giving Back is a 501©3 non-profit started by Texas Longhorns for Texas Longhorns. J&S clients Roy Williams and BJ Johnson are actively involved in the organization, and help coordinate the annual “Tee It Up for Cole Pittman Golf Tournament.” Pittman was a sophomore defenseman who was tragically killed in a car wreck in 2001 returning to UT from his family’s home in Shreveport. J&S was a sponsor of this year’s event, and played in the event with former Longhorn and NFL Players.

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Go Roma Interior Featured in Foodservice Equipment Report

The Nation’s Restauarant News Hot Concept! is now getting exposure that’s hot off the press. J&S’ interior design work for the neighborhood italian eatery in Chicago was the featured spread in the July issues of  Foodservice Equipment Report magazine. The article described the branded interior as “lively” with “visual pizazz,” and they saw it becoming a “rising star” even in the competitive Chicago marketplace.

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Doing What We Can for the Caliber Food Drive

Each year, our passion for Caliber Collision’s summer food drive grows, as does the event itself. Now in its fourth year, the food drive is the largest of its kind in the industry, spanning 12 states and 28 local food banks. This year’s efforts raised a record-breaking $2.3M in food and cash donations for at-risk kids who are on school lunch programs during the year, but who turn to local food banks during the summer.

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