The Red River Rivalry was the perfect setting for Texas Longhorn legends and former NFL players Roy Williams and BJ Johnson to launch their new spirit, MVP Vodka. J&S created the logo, bottle design, packaging, social media and brand campaign for the highly-anticipated beverage. A Dallas kickoff event featured the two, plus Longhorn Quan Cosby and Sooner Mark Clayton who were all on hand to sign bottles of the new product. Demand had been growing since summer, prompting initial orders from Spec’s, Goody Goody and Siegel’s. The brand will continue to be active throughout football season with autograph and game watching events throughout Texas.