Donations made to D/FW non-profits are “bonused” by the Communities Foundation of Texas this one day of the year. To ensure our Carry The Load supporters did not forget, J&S devised a “#RememberThe17th” social media campaign that leveraged local Police and Fire Departments, as well as DFW media and various celebrities, to sound the alarm and spread the word. The effort raised $48,812, up +52% over last year’s record-breaking day. This figure was 6th highest among all 300 mid-size non profits who participated.