Builder Magazine recently reviewed the nation’s Top100 homebuilders in terms of their effectiveness in social media, particularly Facebook, Twitter and Instagram. A stunning 5233% increase in Followers over an 18-month period helped cement the Dallas-based builder in the #6 spot.
For the second year in a row, Johnson & Sekin participated in the Carry The Load walk on Memorial Day to remember and honor America’s fallen Military. Our team, which included our Caliber Collision clients and friends, walked a collective 50 miles, and raised over $3500 to qualify as a Top 50 Donor. The day was even more special as Rachael Sekin went into labor later that night with baby Tae.
The National Restaurant Association Show in Chicago seemed to have a little of everything….except ad agencies. To our surprise, J&S was among only a handful of agencies around the country to attend this important industry show. Kent, Chris, Clint, Shannon and Stopper forged new industry relationships, and attended workshops on an array of topics including Millennial marketing, social media, wine programs, nontraditional foodservice, business diners, innovation through consumer data, menu engineering, cause marketing and kids menus. For an agency that already had a strong reputation for insightful, award-winning work in restaurant marketing, it should only make us that much stronger. And J&S’ tweeting for #NRAshow trended among the highest of all show attendees, even receiving retweets from Restaurant Impossible Chef Robert Irvine and NRN’s Ron Ruggless.
For the third year in a row, a Johnson & Sekin-nominated client was a Finalist for CMO for the Year at the DFW American Marketing Association Awards. And for the second time in three years, our client was named the winner. Greg Clark, who has been a client since 2009, has practically single-handedly taken Caliber Collision to #1 in the collision repair industry. That’s because he was the lone internal marketing employee for the company until this year. Clark was a finalist with highly respected marketing execs from Behringer Investments and AT&T.
CharlieUniformTango and Liberal Media Films recently held a national competition called “Flex Your Specs,” which resulted in the full production of six beloved-but-dead spec scripts. Nearly 300 scripts from coast to coast were submitted, and a Sharp’s non-alcoholic brew spot from Johnson & Sekin made the cut. The produced spot went on to be featured in the April issue of Shoot Magazine under the story title, “The Best Work You May Never See.”
The Byron Nelson, Dallas’ preeminent PGA tournament, will be here in May, but the new website is already on the tee box thanks to work by Johnson & Sekin. Proceeds from the charity tournament, which teed off in 1968, will be used by the Salesmanship Club of Dallas to support the mental health services and urban education provided by the Momentous Institute. New sponsor AT&T is bringing a younger, more technology-driven vibe to the tournament, which is seen in the revitalized website.
Johnson & Sekin has been named AOR for Dallas-based builder Grenadier Homes. The company has built over 1,000 custom homes and sold more than $200 million in the Metroplex since 1990, and is a certified by Green Built North Texas. J&S will take the brand into it’s “newest phase” as it focuses on patio homes and townhomes for the budding Empty Nester market.
A recent collaboration between Johnson & Sekin and Dallas photographer Trevor Paulhus was featured in the first Lurzer’s Archive issue for 2015. The magazine was established in 1984 and showcases exceptional ad campaigns from print, TV and digital. Click here to see the full campaign in the Fashion section of the magazine.
Johnson & Sekin has been selected as AOR for Sales Benchmark Index, a nationally-recognized Sales & Marketing Consulting Firm that uses empirical sales data to improve Sales Force Effectiveness and deliver world-class results. The firm is led by Greg Alexander, an MSNBC contributor, industry blogger and author of several heralded books on Sales and Staffing. The client scope-of-work is currently confidential as we create something for their B2B target that is far bigger than ads. Stay tuned.
They’re smiling for a reason. Chris, Kent and the rest of the agency get as giddy as kids when it comes time to donate bikes to WFAA’s annual Santa’s Helpers toy drive. This is the third year in a row that instead of client gifts, we donated bikes in their name to local kids in need. Bikes are generally the most requested Christmas gift, but oftentimes go unfulfilled due the higher cost.
