A recognized Nation’s Restaurant News Hot Concept!, Go Roma is a four-unit neighborhood eatery in Chicago known for authentic italian recipes, made from scratch in under 10 minutes. Johnson & Sekin has been selected to rebrand the chain and help national expansion by noodling a new logo, menus, packaging, LSM promotions, advertising and cause marketing….
AT&T becomes the title sponsor of the Byron Nelson Championship beginning in 2015, and Johnson & Sekin has been selected to handle interactive duties for the PGA Tour event. Golf legend Byron Nelson became the tournament’s namesake in 1968. Today, the Salesmanship Club of Dallas uses the funds from the tournament to support the mental…
It’s a one-day event where donations made to DFW non-profits are “bonused” by the Communities Foundation of Texas. To ensure our Carry The Load supporters didn’t forget, J&S created the “#RememberThe18th” social media campaign that leveraged local Police and Fire Departments, as well as media from WFAA and NBC5, to sound the alarm and spread…
In addition to being named a Builder Magazine Top 30 Homebuilder, Gehan Homes is being recognized for their marketing as well. For the second year in a row, the Texas Association of Builders has recognized the J&S broadcast work with the coveted Star Award for “Best Radio by a Volume Builder.” The award was recently…
During the finale of ABC’s The Bachelorette, Atlanta native Andi Dorfman said the first thing she wanted to do with her new fiancé Josh Murray was to “have a good steak dinner.” Two days later, Johnson & Sekin placed an ad in the Atlanta Journal Constitution inviting them to Del Frisco’s Grille in Atlanta for…
Johnson & Sekin will be helping Dallas Observer writer Alice Laussade and Dallas’ top chefs with Meat Fight 2014, benefitting the National Multiple Sclerosis Society. This year’s judges include Justin Fourton from Pecan Lodge, Aaron Franklin from Franklin Barbecue and Texas Monthly’s BBQ editor Daniel Vaughn. The 4th annual Texas BBQ competition will be held…
A record-breaking Rhythm Restoration Food Drive by Caliber Collision surpassed all goals and expectations, collecting enough food and cash donations to help 18 regional food banks provide more than one million meals for at-risk children this summer. The donation equalled 10,000 meals, and locally benefitted the Tarrant Area Food Bank.
With the help of Johnson & Sekin’s Creative Team, Del Frisco’s Double Eagle Steak House introduces their rebrand this September. The brand’s new identity will launch nationally via Wine Spectator Magazine. The new look will appear in-restaurant and in advertising for all 11 locations including New York City, the busiest steakhouse in the world. It…
In addition to pro-bono advertising for Carry The Load, the team at Johnson & Sekin honored our fallen heroes by walking the annual Memorial Day March. Our employees raised over $3,000 for Carry The Load, and were among the top 50 donors in Dallas. The walkers are pictured here with Co-founder Stephen Holley and Honorary…
After making an appearance on Diners, Drive-ins and Dives and getting named “The World’s Second-Best BBQ Joint” by Texas Montly, Pecan Lodge is continuing to pick up steam. The people who waited in line at the Dallas Farmer’s Market for Pecan Lodge’s BBQ for over an hour and a half every day will now head to their new…
For the second year in a row, a Johnson & Sekin-nominated client was named a Finalist for CMO of the Year at the DFW American Marketing Association awards. Del Frisco’s SVP of Marketing Lisa Kislak was in some exclusive company as the marketing leads from Mary Kay, AT&T, JCPenney, Haggar Clothing, Thomson Reuters and the…
Five-year old agency wins most awards of any Dallas ad agency at regional competition. Dallas, Texas (April 21, 2014) Johnson & Sekin created quite a buzz among the local advertising community in March, tying for the most awards of any agency at the American Advertising Federation (AAF) Dallas creative show with 14 awards. The small…
