The Red River Rivalry was the perfect setting for Texas Longhorn legends and former NFL players Roy Williams and BJ Johnson to launch their new spirit, MVP Vodka. J&S created the logo, bottle design, packaging, social media and brand campaign for the highly-anticipated beverage. A Dallas kickoff event featured the two, plus Longhorn Quan Cosby…
Remember the Honey Badger? That “Crazy Nastyass” who was voiced by the mysterious Randall, and has received 76 million views since releasing in 2011? Johnson & Sekin brought the YouTube sensation back to promote Honey Seared Chicken for Pei Wei. The video quickly created buzz, and generated some sweet coverage from Agency Spy and Adweek.
Donations made to D/FW non-profits are “bonused” by the Communities Foundation of Texas this one day of the year. To ensure our Carry The Load supporters did not forget, J&S devised a “#RememberThe17th” social media campaign that leveraged local Police and Fire Departments, as well as DFW media and various celebrities, to sound the alarm and spread…
J&S will launch its first work for Pei Wei this week in promotion of its signature Honey Seared Chicken dish. The campaign will feature POP, outdoor, radio, social, the brand’s first ever TV spot. How sweet it is.
J&S will again tag team with Dallas Observer’s Alice Laussade to promote the 5th Annual Meat Fight, where 16 of Dallas’ celebrity chefs compete in a Texas BBQ competition benefitting the MS Society. Last year’s event sold out in under 5 minutes and raised $100,000, double the amount of the previous year. It also scored…
Who knew that United States Navy SEALs sew? Carry The Load co-founder and former Officer of SEAL Team Five Stephen Holley is using this his military knowledge, along with tactical experience from tours in Iraq, Southeast Asia and more to create a new outdoor gear company. Johnson & Sekin is honored to have been chosen for brand development…
The backyard is now open for Cole’s Backyard Grill. The new, fast-casual concept restaurant from Homestyle Dining, owners of the Ponderosa and Bonanza Steakhouses, serves bold backyards faves like burgers, steaks, Shiner® Beer Can Chicken and “Texas’ 2nd best chicken fried steak.” J&S broke radio and POP work for the July grand opening, followed by…
Our one-year relationship with the AT&T Byron Nelson has swung into a deeper relationship with the Momentous Institute, the beneficiary of the annual golf tournament. The Momentous Institute schools of Dallas help children and their families achieve social emotional health so they can reach their full potential. Work for the nationally recognized organization will consist…
Chef Tiffany Derry gained national exposure and became a fan favorite with her appearance on Bravo’s Top Chef. The former chef and owner of Private|Social has selected J&S to help brand and design her newest North Dallas restaurant venture that will open in the late Fall. In addition to winning Dallas’ “Meat Fight” charity event,…
Horns Giving Back is a 501©3 non-profit started by Texas Longhorns for Texas Longhorns. J&S clients Roy Williams and BJ Johnson are actively involved in the organization, and help coordinate the annual “Tee It Up for Cole Pittman Golf Tournament.” Pittman was a sophomore defenseman who was tragically killed in a car wreck in 2001…
The Nation’s Restauarant News Hot Concept! is now getting exposure that’s hot off the press. J&S’ interior design work for the neighborhood italian eatery in Chicago was the featured spread in the July issues of Foodservice Equipment Report magazine. The article described the branded interior as “lively” with “visual pizazz,” and they saw it becoming a “rising star”…
Each year, our passion for Caliber Collision’s summer food drive grows, as does the event itself. Now in its fourth year, the food drive is the largest of its kind in the industry, spanning 12 states and 28 local food banks. This year’s efforts raised a record-breaking $2.3M in food and cash donations for at-risk…
