Serving Up Goodness with Caliber Food Drive

Caliber Collision’s 5th annual summer food drive is the largest of its kind in the industry, now spanning 16 states and 37 local food banks. This year’s efforts raised a record-breaking $3.1M in food and cash donations for at-risk kids who are usually on free school lunch programs during the year, but turn to local…

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Attending The National Restaurant Association Show

For the second year in a row, Johnson & Sekin took a bite out of Chicago and the National Restaurant Association Show, attending workshops on Millennial and Gen Z marketing, menu engineering, Clean Menu product innovation, bar promotions, email & social media, loyalty, catering, cause marketing and more. And here’s a tasty tidbit: J&S’ tweeting…

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Pouring our Hearts into American Heart

You may know Shannon Phillips, but you may not know her full story. It became the focus of J&S’ work for Cotes du Coeur, the largest fundraising event in the US for the American Heart Association. The agency was asked to create all event materials by event coordinator (and our client) Caliber Collision, including this…

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A New Partnership with Adaptive Training Foundation

Former NFL Linebacker David Vobora started Dallas’ Adaptive Training Foundation in 2014, and has today selected J&S to help the non-profit help others. ATF is a 501(c)3 non-profit and beneficiary of Carry The Load dedicated to improving the lives of military and civilian individuals living with disabilities. The facility has been featured on ABC News,…

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Finalists in 3 Categories at 2016 D/FW AMAs

May 5th is the date for this year’s D/FW American Marketing Association Awards, and 3 of Johnson & Sekin programs are among the 32 Finalists in the 10 professional categories. Strategy, creative and results helped get Meat Fight named a Finalist in the Event category. And both Carry The Load and Caliber’s Recycled Rides are…

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Insuring Success for The Woodlands Financial Group

Houston-based company The Woodlands Financial Group is the 8th largest privately-owned property/casualty insurer in the US, and the largest in the state of Texas. J&S has been selected to create a national brand for the company, and expand it beyond the current 300 retail branches in 22 states and 3,000 independent agents it has today.

Sprouting a New Relationship with Teasdale Foods

It’s a little known fact that Teasdale Foods is actually the largest canned-bean manufacturer in the US. The 70 year old company recently relocated to Dallas, and has selected J&S to handle its Jardine’s and Teasdale brands, and re-brand its flagship Casa Fiesta authentic Tex-Mex line of foods and products. Assignments include new package designs…

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Teaming Up with The Eyes of Texas

Dallas Cowboys Merchandising and 289c Collegiate Apparel have selected J&S to handle advertising duties for all Texas Longhorns authentic merchandise. The merchandising leg of America’s Team became the first and only Master Licensor for all University of Texas apparel and merchandise beginning Summer 2016. TV and Radio will run during Blue Star Media Productions like…

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Scoring Big with LIVV Headphones

Mark Clayton was an All-American at OU, setting the single season record for receptions, TDs and receiving yards while going on to set the school’s receiving yards record with 3,241. His success carried over to the NFL, where he played six seasons for the Baltimore Ravens and St. Louis Rams. During pre-game warmups, Mark’s headphones…

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Getting Saucy with Jardine’s

Jardine’s has been producing quality Texas foods since 1979. You could say their recipes are genuinely Texan, as the Chisholm Trail actually begins on their property in Buda, Texas. The company known for legendary salsas was expanding into the evolving Taco Sauce category and tasked J&S with adding a little spice to their new packaging….

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Addy’s and the Agency

We’re beyond proud of the hard work our teams put into the work recognized and rewarded at the 54th Annual AAF Dallas American Advertising Awards. It paid off in a big way, with our crew bringing home 18 awards for 6 different clients. Way to go, Team!