Dallas Cowboys Merchandising and 289c Collegiate Apparel have selected J&S to handle advertising duties for all Texas Longhorns authentic merchandise. The merchandising leg of America’s Team became the first and only Master Licensor for all University of Texas apparel and merchandise beginning Summer 2016. TV and Radio will run during Blue Star Media Productions like The Jerry Jones Show and The Jason Garrett show, and print and interactive work will appear in conjunction with retailers like Texas Co-Op, Academy and Dick’s Sporting Goods among others. The Longhorn football team was ranked the #1 most valuable team of 2015 at $152 million.