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Blake’s Named 2018 Best of Denton County

Blake

Blake Pyron is the first business owner in the State of Texas with Down Syndrome, and now he’s a top business in Denton County. Blake’s Snow Shack was recently voted to the prestigious 2018 “Best of Denton County” list. A record 16 million votes were cast, and Blake’s world famous snow cones came out on top for the county’s “Best Frozen Dessert” in the Restaurant/Food category. Blake Nation came through in a big way, helping him top the previous two-time winner and a regional brand with 124 locations in 7 states. Rumor has it that Hawkeye from KSCS, Bill Bowen from 99.5 The Wolf and country musicians Josh Abbot, Pat Green and the entire Eli Young Band cast their support for the Sanger native. Sweet, sweet victory.

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Taco Time with Fuzzy’s Taco Shop

After a formal review, Fuzzy’s Taco Shop has named Johnson & Sekin agency of record. The Baja-style taco joint celebrates its 15th anniversary this year, having grown to 146 units in 19 states. In fact, the brand ranked #7 on the recent Nation’s Restaurant News “2018 Fastest Growing Chains.” Initial work for the brand will begin this Fall, including positioning, branding, promotions, social media, cause marketing and even culinary ideation.
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Named Pizza Inn “Supplier of the Year”

Pizza Inn continued celebrating their 60th Anniversary at their Annual Convention, this year at Walt Disney World. Various franchisee and employee awards were distributed, and Johnson & Sekin was honored to be named  “Supplier of the Year.” The distinction comes as J&S celebrates its 2-year anniversary with the brand, and enters seven straight quarters of positive same-store sales for the once-struggling brand.
“We consider Johnson & Sekin a part of the Pizza Inn family,” said Denise Pedini, EVP of Marketing. “They go above and beyond to create unique and creative advertising ideas for the brand and have taken the lead on all of our creative including branding for our website, social media, print marketing, and in-store marketing.” 
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Sponsoring MVP Vodka Charity Event

Our clients at MVP Vodka hosted their 2nd Annual MVP Celebrity Weekend in Dallas. The gala and golf tournament featured pro athletes like former Mav Jason Terry, IBC Welterweight Champ Errol Spence Jr., Longhorn legend Roy Williams and NFL alum Champ Bailey. The agency was proud to be a bronze sponsor as proceeds benefitted another J&S client: the Adaptive Training Foundation. The Dallas non-profit gym provides intensive mental and physical therapy for Veteran and citizen amputees.
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Flying High with Hermes Creative Awards

The Association of Marketing and Communication Professionals (AMCP) is one of the largest, oldest and most respected evaluators of international creative work. For the first time, J&S entered their heralded Hermes Creative Awards, which this year featured 6,500 entries from 22 different countries in 195 different categories. Our work was awarded both a Gold Award and Honorable Mention in the Print Design category, independently judged by thousands of advertising, marketing, design and PR professionals from around the world.

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Bulbs Abound at DSVC Dallas Show

For the first time, J&S entered the esteemed Dallas Society of Visual Communications awards show. Just 25% of all work submitted to 50th Annual Dallas Show was displayed, and we were excited to learn that four of our submissions were selected. At night’s end, 60 category awards were given and the agency was recognized for superior design with a Silver and Bronze Bulb.

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Fill ‘er Up with Caliber Food Drive

Did you know the 22 million kids in the US on free/reduced lunch turn to local food banks when the final school bell rings for summer? That’s why for the past 7 years, Caliber Collision has hosted the Rhythm Restoration Food Drive, the collision industry’s largest food drive.

Caliber’s 560 locations partnered with 60 food banks in 17 states to help stock the shelves for students this summer, raising a record 4.2 million meals. As Caliber’s agency, we handle marketing and PR for the event, and we’re always humbled to see how many hardworking J&Sers also choose to donate funds and canned foods for the cause.

 

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Scout Me In with Boy Scouts of America

Scout Me In ad campaign - children canoeing

Johnson & Sekin was awarded the Boy Scouts of America account in December following a national review, but news spread today in AdAge, CNN, Fox, Time and USA Today among many others. That’s because the initial work introduces girls into the program, a historic move by the 108-year old American institution. It also removes the word “Boy” from “Boy Scouts” to now simply read as “Scouts BSA.” The announcement was not only a program shift, but a social shift as well. The new tagline for the organization will be “Scout Me In,” an energetic, youthful phrase that, at the heart, is about inclusiveness. Campaign work will release in full in conjunction with the Back-To-School recruitment period.

The full announcement can be found here: https://www.prnewswire.com/news-releases/the-bsa-launches-historic-scout-me-in-campaign-inviting-girls-and-boys-to-experience-adventures-through-a-cub-scouts-point-of-view-300640729.html

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Saving Lives Nationally with American Heart Association

For three years, J&S has worked with the Dallas Chapter of the American Heart Association. We are excited to announce our expanded relationship, now with the National Office of AHA – the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. Our first work is for a new nationwide initiative to train high school youth on life-saving CPR. You can view it here:

https://www.facebook.com/johnsonandsekin/videos/1684363654934171

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Raising $4.7M for American Heart Association

For the second time in three years, the agency created the marketing materials for the Côtes du Coeur, the largest fundraising event in the US For the American Heart Association. Now in its 27th year, the charitable event features a wine auction and celebrity chef dinner spearheaded by legendary local chef Richard Chamberlin. This year’s theme was “Pop HeART” and brought together 16 celebrity chefs and 40 wineries for the black tie gala. The sold-out soiree boasted 1,200 attendees, and raised a record $4.7 million dollars.

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Loving Local at AAF Luncheon

AAF Dallas’ monthly luncheon series, “Food For Thought,” this month featured Design Director Shannon Phillips and Account Director Mike Stopper. The topic was “Addy’s Winners Showcase,” and was all about inspiring agencies to support our local ad communities by entering it in national shows.

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Pizza Inn Client Named CMO of the Year Finalist

Denise Pedini, EVP of Marketing for our client Pizza Inn, has been named a Finalist for “CMO of the Year” by the DFW chapter of the American Marketing Association. She has become one of DFW’s most notable food marketers, joining Pizza Inn in 2013 after several years of negative-to-flat sales. The turnaround of “America’s Hometown Pizza Place” included eight straight quarters of positive same store sales growth and 20% of restaurants experiencing double-digit growth under her leadership. Denise is the 6th straight “CMO of the Year” Finalist for the agency, with three winning the coveted award.