Recent News
Serving Up Goodness with Caliber Food Drive
Caliber Collision’s 5th annual summer food drive is the largest of its kind in the industry, now spanning 16 states and 37 local food banks. This year’s efforts raised a record-breaking $3.1M in food and cash donations for at-risk kids who are usually on free school lunch programs during the year, but turn to local…
Attending The National Restaurant Association Show
For the second year in a row, Johnson & Sekin took a bite out of Chicago and the National Restaurant Association Show, attending workshops on Millennial and Gen Z marketing, menu engineering, Clean Menu product innovation, bar promotions, email & social media, loyalty, catering, cause marketing and more. And here’s a tasty tidbit: J&S’ tweeting…
Pouring our Hearts into American Heart
You may know Shannon Phillips, but you may not know her full story. It became the focus of J&S’ work for Cotes du Coeur, the largest fundraising event in the US for the American Heart Association. The agency was asked to create all event materials by event coordinator (and our client) Caliber Collision, including this…
A New Partnership with Adaptive Training Foundation
Former NFL Linebacker David Vobora started Dallas’ Adaptive Training Foundation in 2014, and has today selected J&S to help the non-profit help others. ATF is a 501(c)3 non-profit and beneficiary of Carry The Load dedicated to improving the lives of military and civilian individuals living with disabilities. The facility has been featured on ABC News,…
Meat Fight Client Named CMO of the Year Finalist
The Queen of Meat and our carnivorous Meat Fight client, Alice Laussade, has been named one of just two Finalists for CMO of the Year by the DFW American Marketing Association. Alice raised $150,000 for the National MS Society in 2015, presented at the 7th Annual TEDxSMU forum and was named a Dallas Foundation “Good…
Finalists in 3 Categories at 2016 D/FW AMAs
May 5th is the date for this year’s D/FW American Marketing Association Awards, and 3 of Johnson & Sekin programs are among the 32 Finalists in the 10 professional categories. Strategy, creative and results helped get Meat Fight named a Finalist in the Event category. And both Carry The Load and Caliber’s Recycled Rides are…