Recent News
Making The Honey Badger Care Again for Pei Wei
Remember the Honey Badger? That “Crazy Nastyass” who was voiced by the mysterious Randall, and has received 76 million views since releasing in 2011? Johnson & Sekin brought the YouTube sensation back to promote Honey Seared Chicken for Pei Wei. The video quickly created buzz, and generated some sweet coverage from Agency Spy and Adweek.
Carry The Load Sets New #NTXGivingDay Record
Donations made to D/FW non-profits are “bonused” by the Communities Foundation of Texas this one day of the year. To ensure our Carry The Load supporters did not forget, J&S devised a “#RememberThe17th” social media campaign that leveraged local Police and Fire Departments, as well as DFW media and various celebrities, to sound the alarm and spread…
Saying Hey to Pei Wei
J&S will launch its first work for Pei Wei this week in promotion of its signature Honey Seared Chicken dish. The campaign will feature POP, outdoor, radio, social, the brand’s first ever TV spot. How sweet it is.
Going Another Round with Meat Fight
J&S will again tag team with Dallas Observer’s Alice Laussade to promote the 5th Annual Meat Fight, where 16 of Dallas’ celebrity chefs compete in a Texas BBQ competition benefitting the MS Society. Last year’s event sold out in under 5 minutes and raised $100,000, double the amount of the previous year. It also scored…
Reaping What We Sew with SixSite
Who knew that United States Navy SEALs sew? Carry The Load co-founder and former Officer of SEAL Team Five Stephen Holley is using this his military knowledge, along with tactical experience from tours in Iraq, Southeast Asia and more to create a new outdoor gear company. Johnson & Sekin is honored to have been chosen for brand development…
C’mon Back to Cole’s Backyard Grill
The backyard is now open for Cole’s Backyard Grill. The new, fast-casual concept restaurant from Homestyle Dining, owners of the Ponderosa and Bonanza Steakhouses, serves bold backyards faves like burgers, steaks, Shiner® Beer Can Chicken and “Texas’ 2nd best chicken fried steak.” J&S broke radio and POP work for the July grand opening, followed by…