Caliber Teams Up with Dallas Cowboys

America’s Team deserves America’s largest collision repair company. Texas-based Caliber Collision recently signed a long-term partnership with the Dallas Cowboys. Beginning the partnership will be the inaugural Dallas Cowboys Military Combine. The November event will feature Cowboys players, Cheerleaders, mascot Rowdy and the Dallas Cowboys mobile Hall of Fame. The winner of the unique military competition will announce a Cowboy’s pick at next year’s NFL Draft. And one veteran in need will be gifted a Recycled Rides vehicle by Caliber for their service.
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Pedal to the Metal for Meat Fight on #NTXGiving Day

The 8th Annual North Texas Giving Day had 2,518 non-profits participate, and collectively raised $37 million in donations. Meat Fight participated for the first time, seeking donations to purchase “Meat Bikes” to help reduce Multiple Sclerosis symptoms for those in DFW living with the disease. Our social media campaign was featured by FoodBitch, WFAA-TV, Dallas News, SportsRadio 1310 The Ticket and Ron Rungless from Nation’s Restaurant News, helping generate $10,125 – enough funds to purchase 10 bikes.
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Pumping Up ATF Donations on #NTXGivingDay

Donations made to D/FW non-profits are “bonused” by the Communities Foundation of Texas this one day a year. The 8th Annual North Texas Giving Day had 2,518 non-profits participate, and collectively raised $37 million in donations. Photographer Trevor Paulhus donated his time and talents to shoot athletes from the Adaptive Training Foundation, ultimately helping raise more than $20,000 to fund the next class of adaptive athletes. Our social media campaign was featured by KRLD’s Chris Sommer, WFAA’s Shelly Slater, and our promo video was named “Video of the Week” by North Texas Giving Day.

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Stepping Up to Launch the #MF1K

Meat Fight is one of the hottest tickets in town each Fall. So founder and Dallas Observer columnist Alice Laussade decided to create a summer event that was “a fun run, minus the ‘run’ part.” The 1st Annual Meat Fight 1K took place at the Tupps Brewery in McKinney, and was headlined by Mike and Cash Sirois from Sportsradio 1310 The Ticket, and Major League Eating champ Moose Perez. The course was filled with meat, whiskey, beer and desserts, with the finish line being the desire to raise money for the fight against Multiple Sclerosis. The 400 advance sale tickets sold out in under six hours, and an astonishing $24,000 was raised from sponsors, ticket sales, merch sales and donations.

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Grabbing a Slice of Pizza Inn

J&S has been named national Agency of Record for America’s hometown pizza place after a competitive review. Pizza Inn was founded in 1958 in Dallas, Texas with more than 200 locations in the U.S. and international markets. “Johnson & Sekin’s impressive roster of restaurant experience coupled with their originality make them the perfect choice for the next era of Pizza Inn,” said Bob Bafundo, president of Pizza Inn.

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Delivering for Which Wich

Former Genghis Grill CEO Jeff Sinelli opened the first Which Wich? Superior Sandwiches location in 2003. There are literally a million ways you can customize your sandwich, and now there are a million places you can have it delivered as J&S debuts its first assignment for the 75-unit brand and its new app. 

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Colt McCoy Stars in Longhorn Apparel Spots

Longhorn legend Colt McCoy took a break from the NFL to star in J&S’ new TV spots for 289c Collegiate Apparel. The career record holder in virtually all Quarterback categories was filmed throughout Austin, on the Forty Acres and finished the day at Darrel K Royal Texas Memorial Stadium. Spots will promote the official “We Are Texas” collegiate apparel line, and will air on a variety of Fall football programming like The Jerry Jones Show and The Jason Garrett Show.

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Serving Up Goodness with Caliber Food Drive

Caliber Collision’s 5th annual summer food drive is the largest of its kind in the industry, now spanning 16 states and 37 local food banks. This year’s efforts raised a record-breaking $3.1M in food and cash donations for at-risk kids who are usually on free school lunch programs during the year, but turn to local food banks during the summer.

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Meat Fight Client Named CMO of the Year Finalist

The Queen of Meat and our carnivorous Meat Fight client, Alice Laussade, has been named one of just two Finalists for CMO of the Year by the DFW American Marketing Association. Alice raised $150,000 for the National MS Society in 2015, presented at the 7th Annual TEDxSMU forum and was named a Dallas Foundation “Good Works Under 40” finalist. Not to mention, she’s a James Beard Award-winning writer and a D Magazine Best Columnist. The DFW AMA show is May 5, so think meaty-good thoughts for Alice.

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Finalists in 3 Categories at 2016 D/FW AMAs

May 5th is the date for this year’s D/FW American Marketing Association Awards, and 3 of Johnson & Sekin programs are among the 32 Finalists in the 10 professional categories. Strategy, creative and results helped get Meat Fight named a Finalist in the Event category. And both Carry The Load and Caliber’s Recycled Rides are Finalists in the Public Relations category. Nine straight J&S programs have been named Finalists over the last four years, including the current PR Program of the Year – Caliber’s Rhythm Restoration Food Drive.

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Insuring Success for The Woodlands Financial Group

Houston-based company The Woodlands Financial Group is the 8th largest privately-owned property/casualty insurer in the US, and the largest in the state of Texas. J&S has been selected to create a national brand for the company, and expand it beyond the current 300 retail branches in 22 states and 3,000 independent agents it has today.

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Sprouting a New Relationship with Teasdale Foods

It’s a little known fact that Teasdale Foods is actually the largest canned-bean manufacturer in the US. The 70 year old company recently relocated to Dallas, and has selected J&S to handle its Jardine’s and Teasdale brands, and re-brand its flagship Casa Fiesta authentic Tex-Mex line of foods and products. Assignments include new package designs for the 100+ products, website, print ads, social media and co-marketing programs.

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