J&S was awarded regional Gold and Bronze ADDYS by AAF District 10 for the American Heart Association Côtes du Coeur campaign. The District 10 award show encompassed all local winners from ad clubs throughout Arkansas, Louisiana, Oklahoma and Texas. The campaign will continue to the AAF #Admerica National show this June in New Orleans.
Major Milestones at the ADDYs
Coming Clean with WM Barr
After a nationwide review, J&S has been selected to introduce several new consumer cleaning products for WM Barr in 2017. The Memphis-based company is the largest national manufacturer of solvents, removers, cleaning and prep products in the country. Their full line of products include Goof Off, Klean Strip, Damp Aid, Mold Armor and many others you find in hardware, grocery and mass channels. Responsibilities include strategic positioning, TV, radio, POP, event marketing, social media and PR among others.
Riding Along with Santa’s Helpers
Opening The Cupboard with Tiffany Derry
J&S has helped open “The Cupboard by Tiffany Derry” at Uptown Urban Market – Dallas’ newest food hall, named “one of the most anticipated food halls in the country” by Eater.
This new grab-and-go concept from Bravo’s Top Chef will serve breakfast, sandwiches, soups and even sushi. J&S created the Name, Logo, Packaging, Website, Menu, Social Media and even the full Interior Design. This is the first of several concepts opening from Chef in the next 18 months.
Nominated for NDSS Champion of Change Award
Johnson & Sekin is proud to have been nominated for the 2017 National Down Syndrome Society “Champion of Change” Award for our work with Blake’s Snow Shack and the #DSWorks national employment initiative. All nominees will be honored in Washington DC in April as part of the NDSS National Convention and Buddy Walk.
Meat Fight Sets New $175,000 Record
The Aporkalypse descended on Dallas and for the third year J&S provided advertising, PR and social media for the highly anticipated Texas BBQ competition featuring 16 of Dallas’ celebrity chefs. The event was created by Dallas Observer food columnist Alice Laussade, and this year’s 6th Annual event raised a record $175,000 for the National MS Society. The $200 VIP tickets sold out in two minutes, the $100 General Admission in three hours and received coverage in Dallas Observer, CultureMap, D Magazine and Dallas Morning News.
Getting Into the Driver’s Seat with defi SOLUTIONS
J&S has been selected as agency for Texas-based defi SOLUTIONS, a leading Loan Origination Software System for lenders in the auto industry. CEO and Founder Stephanie Alsbrooks was recently selected as a Dallas Business Journal “40 Under 40.” Work for the B2B client includes branding, website, social and lead gen.
A Visit from the National Down Syndrome Society President
The inspirational story of Blake Pyron and Blake’s Snow Shack made international news throughout the Spring and Fall. Our work with the family in creating awareness for Down Syndrome, and promoting employment opportunities for those with Down Syndrome, caught the attention of Sara Weir, president of the National Down Syndrome Society in Washington DC. She visited the J&S office during Down Syndrome Awareness Month to discuss our work being elevated to the national level in conjunction with #DSWorks, a national initiative encouraging American businesses to hire people with Down Syndrome.
Caliber Teams Up with Dallas Cowboys
America’s Team deserves America’s largest collision repair company. Texas-based Caliber Collision recently signed a long-term partnership with the Dallas Cowboys. Beginning the partnership will be the inaugural Dallas Cowboys Military Combine. The November event will feature Cowboys players, Cheerleaders, mascot Rowdy and the Dallas Cowboys mobile Hall of Fame. The winner of the unique military competition will announce a Cowboy’s pick at next year’s NFL Draft. And one veteran in need will be gifted a Recycled Rides vehicle by Caliber for their service.
Pedal to the Metal for Meat Fight on #NTXGiving Day
The 8th Annual North Texas Giving Day had 2,518 non-profits participate, and collectively raised $37 million in donations. Meat Fight participated for the first time, seeking donations to purchase “Meat Bikes” to help reduce Multiple Sclerosis symptoms for those in DFW living with the disease. Our social media campaign was featured by FoodBitch, WFAA-TV, Dallas News, SportsRadio 1310 The Ticket and Ron Rungless from Nation’s Restaurant News, helping generate $10,125 – enough funds to purchase 10 bikes.
Pumping Up ATF Donations on #NTXGivingDay
Donations made to D/FW non-profits are “bonused” by the Communities Foundation of Texas this one day a year. The 8th Annual North Texas Giving Day had 2,518 non-profits participate, and collectively raised $37 million in donations. Photographer Trevor Paulhus donated his time and talents to shoot athletes from the Adaptive Training Foundation, ultimately helping raise more than $20,000 to fund the next class of adaptive athletes. Our social media campaign was featured by KRLD’s Chris Sommer, WFAA’s Shelly Slater, and our promo video was named “Video of the Week” by North Texas Giving Day.