The Aporkalypse descended on Dallas and for the third year J&S provided advertising, PR and social media for the highly anticipated Texas BBQ competition featuring 16 of Dallas’ celebrity chefs. The event was created by Dallas Observer food columnist Alice Laussade, and this year’s 6th Annual event raised a record $175,000 for the National MS Society. The $200 VIP tickets sold out in two minutes, the $100 General Admission in three hours and received coverage in Dallas Observer, CultureMap, D Magazine and Dallas Morning News.