Category: News

Longhorn legend Colt McCoy took a break from the NFL to once again star in J&S’ new TV spots for the official apparel of The University of Texas. Shooting for the second year with J&S, the career record holder in virtually all Quarterback categories was this time joined by another famous Longhorn – the new Bevo XV. Spots will promote the official “We Are Texas” collegiate apparel line, and will air on a variety of Fall football programming like The Jerry Jones Show, The Jason Garrett Show ad NFL Pre-season.

Please prepare for takeoff, as J&S has been awarded the advertising responsibilities for Aeristo following a review. The D/FW company provides luxury leather from the finest international tanneries in Austria, Germany and Italy for upscale private and commercial aircraft. Work for the ISO 9001 certified company will include branding, website, trade advertising, exhibit space and social media among others.

Hunger doesn’t take the summer off for the 31 million kids who receive low-cost and/or free lunches during the school year. When the final bell rings, students turn to local food banks for their summer meals, which is why Caliber Collision helped fill the shelves at 40 local food banks in 17 states. The 6th Annual Rhythm Restoration Food Drive raised a record-breaking $3.2 million in food and cash donations over a five-week duration.

Austin is known as the “Live Music Capital of the World,” so it’s no surprise that Music Water is based in our state capital. The bottled water company donates a portion of all sales to elementary school music programs, as well as to healthcare initiatives for aspiring musicians. J&S has been selected as agency of record in a review, and will be handling a new logo, package design, website, social media, retail promotions and band sponsorships.

The team from J&S hacked and sliced away at the 2nd annual Caliber Classic Golf Tourney. Weather was perfect at The Tribute Golf Club in The Colony for this event benefiting the American Heart Association – Dallas. The agency – a Silver-level Sponsor – is happy to report that $101,000 was raised for the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke.

 

Teasdale Latin Foods’ Cale Nelson was named CMO of the Year by the DFW American Marketing Association. It came as no surprise, as Cale has been a charismatic and innovative brand leader, solid partner and great friend.

This is the 5th consecutive year a Johnson & Sekin client has been a finalist for CMO of the Year, and the third winner amongst our clients. What a phenomenal group of clients (and friends) for us to have on our roster.

Cale Nelson is the Chief Marketing Officer of the $300M Teasdale Latin Foods, and has been named a Finalist for CMO of the Year by the DFW American Marketing Association. After just one year in the position, Cale currently manages 6 brands and 200+ SKUs, including Jardine’s®, Casa Fiesta® and Sontava!® hot sauce. With R&D, Innovation, Product Development & Quality falling under his Marketing Department, Cale spearheaded an impressive 40+ new products in 2016 alone, and achieved over $10M in annualized new business. Cale is J&S’ 5th-straight client to be named a Finalist, with two actually winning including the coveted award. The DFW AMA show is May 4, and it will surely be a night to fiesta.