Texas Longhorn legends and former NFL players Roy Williams and BJ Johnson recently launched a new spirits company called RDUB Spirits. Johnson & Sekin, in partnership with Southwest Distillery & Winery in Dallas, will be developing a logo, packaging, POP, event marketing, social media and advertising for the first product that will launch in the Summer of 2015.
And the winner is…the National MS Society. The 5th Annual Meat Fight is in the books, and it was the Thrilla on the Grilla. Sixteen of Dallas’ best chefs put their meat on the line in a Texas BBQ competition. It’s the brainchild of Dallas Observer columnist Alice Laussade, who tagged J&S to promote the charitable event. The result? Attendance increased +50% over last year. The $95 General Admission tickets sold out in five minutes. And the $175 VIP spots sold out in just 18 minutes.
During it’s 50-year history, Communication Arts has become world’s largest magazine for design, photography and typography. Johnson & Sekin’s print work for Meat Fight will be on Creative Exhibit nationally in the November feature of CA. You can see it here: http://www.commarts.com/exhibit/meat-fight-print-ads.html
A recognized Nation’s Restaurant News Hot Concept!, Go Roma is a four-unit neighborhood eatery in Chicago known for authentic italian recipes, made from scratch in under 10 minutes. Johnson & Sekin has been selected to rebrand the chain and help national expansion by noodling a new logo, menus, packaging, LSM promotions, advertising and cause marketing. The agency will also create a completely new restaurant interior for a flagship location that will open in Glenview in the Spring of 2015.
AT&T becomes the title sponsor of the Byron Nelson Championship beginning in 2015, and Johnson & Sekin has been selected to handle interactive duties for the PGA Tour event. Golf legend Byron Nelson became the tournament’s namesake in 1968. Today, the Salesmanship Club of Dallas uses the funds from the tournament to support the mental health services and urban education of the Momentous Institute.
It’s a one-day event where donations made to DFW non-profits are “bonused” by the Communities Foundation of Texas. To ensure our Carry The Load supporters didn’t forget, J&S created the “#RememberThe18th” social media campaign that leveraged local Police and Fire Departments, as well as media from WFAA and NBC5, to sound the alarm and spread the word. The effort generated 7X more donations than last year, and the mission received bonus money for largest increase by a medium size organization vs the previous year.
In addition to being named a Builder Magazine Top 30 Homebuilder, Gehan Homes is being recognized for their marketing as well. For the second year in a row, the Texas Association of Builders has recognized the J&S broadcast work with the coveted Star Award for “Best Radio by a Volume Builder.” The award was recently presented at the Sunbelt Builders Show in San Antonio.
During the finale of ABC’s The Bachelorette, Atlanta native Andi Dorfman said the first thing she wanted to do with her new fiancé Josh Murray was to “have a good steak dinner.” Two days later, Johnson & Sekin placed an ad in the Atlanta Journal Constitution inviting them to Del Frisco’s Grille in Atlanta for that steak dinner. A table was also set up, featuring the iconic red rose known to Bachelorette fans, which would remain “reserved” for the duo until they visited. One week later, the couple actually arrived with 25 friends to surprise Josh for his birthday. The celebrity sighting and media stunt made national news for Del Frisco’s, including coverage on People, E!, Hollywood Life and ABC’s The Bachelorette.
Johnson & Sekin will be helping Dallas Observer writer Alice Laussade and Dallas’ top chefs with Meat Fight 2014, benefitting the National Multiple Sclerosis Society. This year’s judges include Justin Fourton from Pecan Lodge, Aaron Franklin from Franklin Barbecue and Texas Monthly’s BBQ editor Daniel Vaughn. The 4th annual Texas BBQ competition will be held November 16th in the old green warehouse at Trinity Groves.
A record-breaking Rhythm Restoration Food Drive by Caliber Collision surpassed all goals and expectations, collecting enough food and cash donations to help 18 regional food banks provide more than one million meals for at-risk children this summer. The donation equalled 10,000 meals, and locally benefitted the Tarrant Area Food Bank.
With the help of Johnson & Sekin’s Creative Team, Del Frisco’s Double Eagle Steak House introduces their rebrand this September. The brand’s new identity will launch nationally via Wine Spectator Magazine. The new look will appear in-restaurant and in advertising for all 11 locations including New York City, the busiest steakhouse in the world. It will make it’s first in-restaurant appearance at the new Washington DC location which opens this September. The update comes on the heels of a 26.7% increase in profits for the company in Q1, and being named an MSNBC “Hot Pick.”
In addition to pro-bono advertising for Carry The Load, the team at Johnson & Sekin honored our fallen heroes by walking the annual Memorial Day March. Our employees raised over $3,000 for Carry The Load, and were among the top 50 donors in Dallas. The walkers are pictured here with Co-founder Stephen Holley and Honorary Chair Gordon Keith of Sportsradio 1310 The Ticket.
