LogoLounge is the one of the most respected and best-selling logo design book series in the world, so we were thrilled when our Cinco de Mayo logo for On The Border was recognized by the publication.
Since then, nearly 22,000 submissions were reviewed by an expert panel. The Cinco logo was among just 2000 of the world’s top logos that will be featured in the Volume 9 “Logo Master” edition.
Hypnotic Donuts, Dallas’ original craft donut shop, is taking sugar highs to new heights with its newest venture. J&S has created the new logo for Hypnotic Emporium, the 1950s style ice cream parlor, craft soda fountain and candy shoppe. James and Amy St. Peter open East Dallas’s latest sweet stop in late February.
The youngest business owner in Sanger, Texas has hired J&S as his first ad agency. It just so happens that Blake Pyron is also the only business owner in the state of Texas with Down Syndrome. The former Prom King and honorary captain of the high school football team plans to open a snow cone stand, “Blake’s Snow Shack” on Mother’s Day weekend. See more of his amazing story from WFAA here: http://www.wfaa.com/news/soon—business-owner-sanger-used-exceeding-expectations/27681688
This year’s AAF Dallas award-show thematic is the “Fantasy ADDYs.” Agencies selected “players” from other Dallas agencies they predicted would score big awards, thus earning them points in the competition. Owner Chris Sekin was among a handful of Dallas creatives selected to appear in promotional videos and social media posts for the event. Fifteen of our All Stars were selected by 12 different agencies with their First Round picks. We’re preparing to taste victory at the show on February 18th.
See Chris’ video here:
Earlier this year, our spec spot for Sharp’s Non-Alcoholic Beer was selected for production by Liberal Media and Charlie Uniform Tango for their “Flex Your Specs” initiative. The produced spot went on to be featured by Shoot Magazine in April as a “Best Spot You’ll Likely Never See.” As the year comes to a close, the spot has now been recognized as a Top 10 Best Work of the Year, and the #2 Best Spec of the Year in Shoot Magazine’s “2015 Best Creative Content Through Our Lens” Feature.
http://www.shootonline.com/news/2015’s-best-creative-content-seen-through-shoot’s-lens
J&S has been fortunate enough to get to know Hypnotic Donut’s James and Amy St. Peter through our mutual involvement with Carry The Load and Meat Fight. The all-around good people and owners of Dallas’ original craft donut shop stayed awake past noon and collaborated with us on some new donut work. And we’re also working on much-anticipated opening of the new Hypnotic Emporium ice cream shoppe. You’ve got to get up pretty early in the morning to find a better assignment than these.
Former Navy Midshipmen, quarterback and US Navy SEAL Stephen Holley feels at home in the field. Tours in Iraq, Southeast Asia and other far-flung locations around the world gave him unique insight into how the function and placement of gear can make the utmost difference when seconds matter most. J&S is proud to work with the Carry The Load co-founder in launching his new intuitive hunting gear company Sixsite – the first American-made hunting gear with a frogman’s mentality forged into its very fabric.
It’s on like filet mignon. J&S is proud to have gone another round with Meat Fight, providing advertising and social media for the highly anticipated Texas BBQ competition featuring 16 of Dallas’ celebrity chefs. Created by Dallas Observer food columnist Alice Laussade, the 2014 event raised a record $100,000. This year’s 6th Annual event TKO’d that number, bringing in $150,000 for the National MS Society. The $95 General Admission and $175 VIP tickets sold out in under one hour.
The Red River Rivalry was the perfect setting for Texas Longhorn legends and former NFL players Roy Williams and BJ Johnson to launch their new spirit, MVP Vodka. J&S created the logo, bottle design, packaging, social media and brand campaign for the highly-anticipated beverage. A Dallas kickoff event featured the two, plus Longhorn Quan Cosby and Sooner Mark Clayton who were all on hand to sign bottles of the new product. Demand had been growing since summer, prompting initial orders from Spec’s, Goody Goody and Siegel’s. The brand will continue to be active throughout football season with autograph and game watching events throughout Texas.
Remember the Honey Badger? That “Crazy Nastyass” who was voiced by the mysterious Randall, and has received 76 million views since releasing in 2011? Johnson & Sekin brought the YouTube sensation back to promote Honey Seared Chicken for Pei Wei. The video quickly created buzz, and generated some sweet coverage from Agency Spy and Adweek.
Donations made to D/FW non-profits are “bonused” by the Communities Foundation of Texas this one day of the year. To ensure our Carry The Load supporters did not forget, J&S devised a “#RememberThe17th” social media campaign that leveraged local Police and Fire Departments, as well as DFW media and various celebrities, to sound the alarm and spread the word. The effort raised $48,812, up +52% over last year’s record-breaking day. This figure was 6th highest among all 300 mid-size non profits who participated.
J&S will launch its first work for Pei Wei this week in promotion of its signature Honey Seared Chicken dish. The campaign will feature POP, outdoor, radio, social, the brand’s first ever TV spot. How sweet it is.
