Privacy Policy


Johnson & Sekin (J&S) believes that privacy is a fundamental right for all individuals. Our clients entrust us with the personal information of their employees and their customers/end-users, and we take that obligation very seriously. In support of that, we have a dedicated data privacy policy designed to ensure any data we come into contact with is handled in accordance with all applicable laws and regulations.

As a full-service creative branding agency, we operate differently from companies that collect your personal information and seek to monetize the data. We collect and use personal information to aid us in our ability to provide our products and services to our clients and end users. In the vast majority of cases, we do this at the direction of our client partners.

Johnson & Sekin collects personal information through various means, including This privacy policy applies to personal information collected by J&S including, but not limited to all sites that post a link to this privacy policy. In the context of this privacy policy J&S acts as a data controller or co-controller with third parties.

This privacy statement does not apply if you are a user of an institution (e.g., a school, college, university, or nonprofit) and we are providing our products and services to you on the institution’s behalf. In that use case, we are considered a processor and the institution’s privacy statement governs the use of personal information.

This Statement applies to all services that we provide directly to you. Whether you are visiting our websites, receiving our communication, or interacting with our social media accounts, this Statement applies to the use of personal information for all our products and services that we provide directly to you as a ‘data controller.’

When your institution’s privacy statement/policy applies. If you are an end-user of one of our clients and we are providing products and/or services to you on our client’s (or institution’s) behalf, we are considered a ‘data processor.’ In this case, our Statement does not apply. Rather, your institution’s privacy statement applies. Our Privacy Statement also does not affect the terms of any agreements between us and your institution (or any other client or third party), nor does it affect the terms of any agreement between you and your institution.

Who we are. When we refer to “us”, “we”, “our”, or “J&S” in this Statement, we mean Johnson & Sekin.

How we collect your personal information

We collect both personal and anonymous information when you send us information or use one of our Services. Personal information is that which can personally identify you, such as name, email address, and unique device information. Anonymous data is that which cannot identify you and which is typically used in aggregate to better understand our customers.

We may combine the information we collect through the services with information we collect automatically or receive from other sources and use such combined information in accordance with this Policy. Your browsing activity may be tracked across different websites and different devices or apps. To do this our technology partners may disclose data, such as your browsing patterns, geo-location, and device identifiers, and will match the information of the browser and devices that appear to be used by the same person.

Information we collect about your use of our website, or websites we manage on behalf of our Clients

Technical information (including your IP address and information related to your browser
and/or device)

Information related to your interactions with our websites (including the URL of the pages you have visited, the duration of your sessions, and information related to the websites you came through and the methods used to exit our site)

Information we collect

Directly from you. On our website, and some of the websites we manage on behalf of our Clients, you may choose to fill out a contact form or sign up for an account. When you do, you may be asked for information, such as your name and email address, that we need to set up your account. In some cases, additional information, such as a photo or biographical information, can be voluntarily provided to make better use of the websites. We may also collect information you provide by doing things like registering for events, completing forms or surveys, or providing your business card. If you provide additional content through user forums, for example, when you communicate with others on community sites, this information may be linked with your personal information if you are logged in.

Indirectly from you. We collect information about the pages you visit and how you access and use our website, and websites we manage on behalf of our Clients, using cookies and third-party analytics tools. This information includes information about the device(s) you use to access the websites including unique device identifiers, IP address, operating system, browser, and cookies. Depending on your device settings, we may also collect information about your geographical location.

Information from third parties. We receive information from our partners and other third parties that we may use to enhance the website experience and better promote our products and services, and those of our Clients. For example, we track media campaign performance and regularly receive information from third-party partners and vendors about how well an online marketing or email campaign performed.

How this information is used

We use this information to provide and improve our website services, as well as those of our Clients, in the following ways.

Analytics. We use information to help improve our Clients’ marketing, sales and communication efforts, including demographic data on site visitors and patterns to identify how they use our websites.

Marketing Personalization. Your information may also be used to personalize the pages and digital experience you have on our Clients’ websites, allowing us to provide more contextually relevant information as you browse our websites.

Targeted Marketing Communication. Your information may also be used to deliver targeted digital marketing communication with contextually relevant information based on your visits and engagement with our Clients’ websites. For example, if you have indicated your primary industry or your job title, we may present content related to your role or industry.

We keep website usage information for as long as it is necessary for the purposes described above. This period of time will vary depending on the services and websites you use and how you interact with us. Account information may be kept until you delete the account and for a limited period afterwards, in accordance with our Clients’ individual data policies.

Who this information is shared with

We share your information in accordance with our agreements with our Clients and based upon your activity and/or voluntary expression of interest.

Within our organization. Your information will be accessed only by those who have a need to know to provide the products and services to your institution and improve them. For instance, our technical teams and client support teams may have access to your information through management of webpages and digital marketing efforts for our Clients.

With our Clients. Much of the personal information we collect and use about you is gathered on behalf of our Clients, and is shared with them and their institutional staff. What information is shared depends on the nature of where it is gathered and interests you have declared to them for follow up. In these cases, their data policy and privacy statements apply to how the information is handled.

Outside Partners. We use vendors to help provide our products and services to you on behalf of our Clients. For example, digital media platforms, web hosting services and others that help us deliver information about our Clients’ products and services. Our products and services may also integrate with third-party products of our Clients and exchange personal information to enable a seamless and secure integration. Where we use third-party tools (for example to understand how our products and services are used), these third parties will have access to some of your personal information. We use Google Analytics and other analytics tools to help us measure traffic and usage trends to help us analyze and improve the performance of our websites.

Vendors and Partners

Vendors and Partners. We use vendors to help us provide our products and services to our clients and you or to perform work on our Clients’ behalf. Where this requires access to personal information, we are responsible for the data privacy practices of the vendors. Our vendors must abide by our strict data privacy and security requirements and instructions. They are not allowed to use personal information they access or receive from us for any other purposes than as needed to carry out their work for us.

Client engagement and marketing

Managing the client relationship. We may collect and store limited personal information about the relevant contacts at our clients for invoicing, notification of product updates and maintenance, and similar purposes.

No behavioral advertising to students in our products and services. We do not use or disclose information (whether personal or otherwise) about students that we collect on behalf of Clients in the education space through the educational products and services we provide on behalf of educational institutions for behavioral targeting of advertisements to students. We may place contextual advertising where permitted by our agreements.

Events and webinars. When we conduct or sponsor events and webinars, or provide services in support of our Clients’ efforts to conduct them, we will collect information about attendees, such as the session they attend and their contact details, to provide them with relevant product information.

Sharing with clients.  We will share the information that is necessary for our Client partners to promote their products and services to their customers and potential customers. We also work with technology and integration partners with whom we may share information such as event attendance if we have permission to do so.

Sharing with vendors. We may use vendors to help us organize and conduct campaigns, events, and other aspects of marketing. We will share with them only the personal information that is necessary and ensure that they are following our strict requirements for vendors.

Marketing preferences and opt out. Our Clients’ marketing emails will include a link so that you can change your preferences and opt out of receiving marketing communications from us. You can do this by clicking on the “Unsubscribe” link in the email footer which will direct you through the process established to unsubscribe from communication.

Online and interest-based advertising on our websites. At times, we use third party advertising tools to collect information about your visits to our websites to serve you targeted advertisements based on your browsing history and interests on other websites and online services or on other devices you may use.

In some instances, we may share a common account identifier related to your use of our websites (such as an email address or user ID) with our third-party advertising partners to help identify and contact you across devices. We and our third-party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics, and market research.

You can accept, opt out, and set your preferences for cookies used for online advertising by using the cookie options that are available in our cookie banner installed on any websites implemented and/or managed by J&S.

Google Analytics and Advertising on our websites. We may also utilize certain forms of display advertising and other advanced features through Google Analytics, such as Remarketing with Google Analytics, Google Display Network Impression Reporting, the DoubleClick Campaign Manager Integration, and Google Analytics Demographics and Interest Reporting on our own websites. These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick advertising cookie) or other third-party cookies together to inform, optimize, and display ads based on your past visits to our websites. You can accept, opt out and set your preferences for cookies used for online advertising by using the cookie options that are available in the cookie banner on our websites. For information on how Google Analytics collects and processes data, as well as how you can control information sent to Google, review Google’s site “How Google uses data when you use our partners’ sites or apps“. You may control your advertising preferences or opt out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at or by visiting NAI’s online resources at

Children’s privacy (COPPA)

We do not knowingly collect any information from children under the age of 13 in the United States unless and until the relevant institution has provided consent and authorization for a student under 13 to use the products and services and for us to collect information from such student. Where a client institution instructs us to collect personal information from children under the age of 13, we collect, use, process and retain such information solely to provide the educational services on behalf of the client and for the purposes set forth in our agreement with the client. We collect only as much information as is necessary to provide the service and the client may access, delete, or withdraw consent for continued processing of the child’s information at any time. If you have any questions about reviewing, modifying, or deleting personal information of a child under the age of 13, please contact your educational institution directly.

Your rights

In many jurisdictions, you have rights under applicable data protection laws to control how your personal information is used. You may have the right to request access to, rectification of, or erasure of personal information we hold about you. You also may have the right to object to or restrict certain types of use of your personal information and request to receive a machine-readable copy of the personal information you have provided to us.

Please remember that many of these rights are not absolute. In some circumstances, we (or our Clients) are not legally required to comply with your request because of relevant legal exemptions.

In many jurisdictions, you also have the right to lodge a complaint with the local data protection authority. But please contact us first, so we can address your concern.

Individual U.S. State Policies

If you are a resident of the states of California, Colorado, Connecticut, Nevada, Virginia or Utah, you may have additional rights in relation to your Personal Information.