When Fossil’s very own smartwatch brand launched, they strove to stand out in a crowded market with a campaign that turned heads and changed minds. While sales numbers were important, we took that next step by creating a movement. Instead of simply talking tech, we set out to celebrate diversity, spotlighting self-proclaimed Misfits and inspiring a movement of radical selflove, all wrapped around the launch of the Misfit Vapor X.

Fuzzy’s Taco Shop

In 2018, J&S partnered with Fuzzy’s to help focus the brand’s Purpose of being a place to have a kick-ass taco, drink a beer and hang out with friends and family. In only a few short years, we’ve reinvigorated the brand at all levels, touching everything from in-store merchandise to a completely redesigned website and mobile app.

Observations from the dining room table

By Emily Florio Like all of us, I was not prepared to spend the spring in quarantine. I was not prepared to have two adults working in my home. And I was definitely not prepared to homeschool my kindergartener. I have been worried about my aging parents, terrified for my family in New York and…

Read More

Purpose-Driven Marketing, Guac on the Side

Coronavirus is re-shaping our world. While people are modifying the way they shop, work and date, companies are pivoting with purpose. Breweries are creating hand sanitizer. Restaurants are delivering free food to front-line workers. Gyms are taking their fitness offerings online and countless retailers are offering DIY face masks as we struggle to measure the…

Read More

Ring the Bell

I have always believed in doing the right thing for the client. That if I am developing work for the client that solves a problem, I am being the best creative partner. I have also believed that the good guy does always win. Maybe not in the sprint, but always over the long distance. That…

Read More

Pandemic Production Panel: Key Takeaways

This week, our very own Chris Sekin joined a panel of advertising professionals to discuss the rapid evolution of messaging and production during this pandemic. Moderated by Keith James of Republic Editorial, the representatives from brands and agencies dove deep into the new creative and production process. There were so many great insights that we…

Read More

Purpose Leads the Way

Hello friends— It’s April. The March rains have brought out the flowers and the electric greens of new leaves and grasses. Days are longer. The air is warmer. This is my favorite time of year. Rebirth, renewal, optimism. This spring is no different. Our society is being reborn as we reshape the way we work,…

Read More

A Message from Chris & Kent

Hello Friends and Neighbors— Here at J&S, we’re doing our part to flatten the curve. We’re working from home until the CDC gives the all clear. In the meantime, we’ll be communicating with each other and with each of you on email, text, Skype, Slack, FaceTime, MS Teams and good old-fashioned phone calls. We’re checking…

Read More

Hire Education: Judging the National Student Show

Spending two days locked in a warehouse with strangers sounds like the beginning of a horror movie, but it was actually the makings of a fantastic weekend. The Dallas Society of Visual Communications invited Creative Director Krista McCrimmon, along with photographer Christina Childress, illustrator Laura Freeman, and designers Trevor Bassett and Devin O’Bryan, to judge…

Read More