When Fossil’s very own smartwatch brand launched, they strove to stand out in a crowded market with a campaign that turned heads and changed minds. While sales numbers were important, we took that next step by creating a movement. Instead of simply talking tech, we set out to celebrate diversity, spotlighting self-proclaimed Misfits and inspiring a movement of radical selflove, all wrapped around the launch of the Misfit Vapor X.
In 2018, J&S partnered with Fuzzy’s to help focus the brand’s Purpose of being a place to have a kick-ass taco, drink a beer and hang out with friends and family. In only a few short years, we’ve reinvigorated the brand at all levels, touching everything from in-store merchandise to a completely redesigned website and mobile app.
Some folks would say the most nerve-racking part about landing a new gig would be the interview process that precedes it. And—in most circumstances—those folks would be right. But this year, in true 2020-2021 fashion, things look a little different and the only challenge bigger than those countless rounds of interviews is actually starting your…
Creative advertising veterans Patrick Murray and Mike Payer have joined Johnson & Sekin as the agency’s newest Creative Directors. With more than 30 years of experience, both award-winning leaders possess a wealth of knowledge and a handful of coveted Super Bowl spots. More importantly, the two seasoned creatives bring a commitment to producing stellar work…
By Emily Florio Like all of us, I was not prepared to spend the spring in quarantine. I was not prepared to have two adults working in my home. And I was definitely not prepared to homeschool my kindergartener. I have been worried about my aging parents, terrified for my family in New York and…
Coronavirus is re-shaping our world. While people are modifying the way they shop, work and date, companies are pivoting with purpose. Breweries are creating hand sanitizer. Restaurants are delivering free food to front-line workers. Gyms are taking their fitness offerings online and countless retailers are offering DIY face masks as we struggle to measure the…
I have always believed in doing the right thing for the client. That if I am developing work for the client that solves a problem, I am being the best creative partner. I have also believed that the good guy does always win. Maybe not in the sprint, but always over the long distance. That…
This week, our very own Chris Sekin joined a panel of advertising professionals to discuss the rapid evolution of messaging and production during this pandemic. Moderated by Keith James of Republic Editorial, the representatives from brands and agencies dove deep into the new creative and production process. There were so many great insights that we…
Hello friends— It’s April. The March rains have brought out the flowers and the electric greens of new leaves and grasses. Days are longer. The air is warmer. This is my favorite time of year. Rebirth, renewal, optimism. This spring is no different. Our society is being reborn as we reshape the way we work,…
Hello Friends and Neighbors— Here at J&S, we’re doing our part to flatten the curve. We’re working from home until the CDC gives the all clear. In the meantime, we’ll be communicating with each other and with each of you on email, text, Skype, Slack, FaceTime, MS Teams and good old-fashioned phone calls. We’re checking…
Spending two days locked in a warehouse with strangers sounds like the beginning of a horror movie, but it was actually the makings of a fantastic weekend. The Dallas Society of Visual Communications invited Creative Director Krista McCrimmon, along with photographer Christina Childress, illustrator Laura Freeman, and designers Trevor Bassett and Devin O’Bryan, to judge…
We’re excited to announce the hire of Senior Account Executive Yuri Strain, who’s all about “befores and afters.” Home and commercial renovations, brand makeovers, logo evolutions and even life before and after her two kids (less travel, but way more hugs). As the newest J+Ser, we know it’s just a matter of time until we…
