After a national review, Johnson & Sekin has been named AOR for Rice’s Honey. The Greeley, Colorado company was founded in 1924 by L.R. Rice who sold his family’s local raw & unfiltered honey door-to-door and at farmer’s markets. Today, the company sells nearly 20 different local raw & unfiltered honeys at national retailers including Kroger, Costco, Amazon and Walmart . New packaging, website, digital advertising and trade promotions will break early in 2018.