Blake Pyron is the first business owner in the State of Texas with Down Syndrome, and now he’s a top business in Denton County. Blake’s Snow Shack was recently voted to the prestigious 2018 “Best of Denton County” list. A record 16 million votes were cast, and Blake’s world famous snow cones came out on top for the county’s “Best Frozen Dessert” in the Restaurant/Food category. Blake Nation came through in a big way, helping him top the previous two-time winner and a regional brand with 124 locations in 7 states. Rumor has it that Hawkeye from KSCS, Bill Bowen from 99.5 The Wolf and country musicians Josh Abbot, Pat Green and the entire Eli Young Band cast their support for the Sanger native. Sweet, sweet victory.
The Local Buzz
It’s not easy to convince a 100-year old family-owned company to not just change all their packaging, but to change their name. But the fine folks at the former Rice’s Honey gave us full creative control and voila: Local Hive was born. The brand overhaul features the new name, new label design, new website, updated digital advertising and social media.
Here’s What’s Cookin’ with Iron Chef’s Jason Dady
Johnson & Sekin has been selected by San Antonio Chef Jason Dady to work on several of his upcoming culinary projects. A recent winner of “Best Chef in San Antonio,” Dady owns seven restaurants in the Alamo City and is a Culturemap Tastemaker “Chef of the Year” recipient. Chef Dady gained national notoriety in the summer of 2017 becoming a finalist on Food Network’s “Iron Chef Gauntlet.”
“The Beautiful, Campy Posters of Meat Fight”
Fact: Texans love Texas Monthly. So we’re tickled pink that BBQ editor Daniel Vaughn highlighted our Meat Fight work in a recent article. And our Moms are pretty excited about it, too.
Phillips named one of Top 20 Women in Dallas Advertising
AAF Dallas launched their first annual AAF Dallas SHINING STARS, honoring the Top Women in Dallas Advertising who are leading by example, embodying the talent, skills and leadership that will elevate our industry. The inaugural class of 20 includes our own Design Director Shannon Phillips, who has been integral in the growth of our agency. Big congrats, Shannon!
Bringing Meat Fight to the Masses in Lürzer’s Archive
The 2016 campaign for the non-profit Meat Fight, which raises money for the National Multiple Sclerosis Society, appears in the recent issue of Lürzer’s Archive magazine. Vol. 2-2017 showcases 93 of the best print campaigns from 24 countries. The magazine was established in 1984 and showcases exceptional ad campaigns from print, TV and digital.
J&S Named Webby Award Honoree
The new Caliber Collision website has been recognized as a 2017 Webby Award Honoree. The Webbys are known as “The Oscars of the Internet,” and are considered one of the highest honors in the digital space. Judging criteria for a website includes Content, Structure & Navigation, Visual Design, Overall Experience, Functionality and Interactivity. The distinction ranks our Caliber website among the top 17% of all 13,000 entries from 70 countries.
Showing Heart at the District ADDYs
J&S was awarded regional Gold and Bronze ADDYS by AAF District 10 for the American Heart Association Côtes du Coeur campaign. The District 10 award show encompassed all local winners from ad clubs throughout Arkansas, Louisiana, Oklahoma and Texas. The campaign will continue to the AAF #Admerica National show this June in New Orleans.
Riding Along with Santa’s Helpers
Opening The Cupboard with Tiffany Derry
J&S has helped open “The Cupboard by Tiffany Derry” at Uptown Urban Market – Dallas’ newest food hall, named “one of the most anticipated food halls in the country” by Eater.
This new grab-and-go concept from Bravo’s Top Chef will serve breakfast, sandwiches, soups and even sushi. J&S created the Name, Logo, Packaging, Website, Menu, Social Media and even the full Interior Design. This is the first of several concepts opening from Chef in the next 18 months.
Nominated for NDSS Champion of Change Award
Johnson & Sekin is proud to have been nominated for the 2017 National Down Syndrome Society “Champion of Change” Award for our work with Blake’s Snow Shack and the #DSWorks national employment initiative. All nominees will be honored in Washington DC in April as part of the NDSS National Convention and Buddy Walk.
Meat Fight Sets New $175,000 Record
The Aporkalypse descended on Dallas and for the third year J&S provided advertising, PR and social media for the highly anticipated Texas BBQ competition featuring 16 of Dallas’ celebrity chefs. The event was created by Dallas Observer food columnist Alice Laussade, and this year’s 6th Annual event raised a record $175,000 for the National MS Society. The $200 VIP tickets sold out in two minutes, the $100 General Admission in three hours and received coverage in Dallas Observer, CultureMap, D Magazine and Dallas Morning News.