Meat Fight is one of the hottest tickets in town each Fall. So founder and Dallas Observer columnist Alice Laussade decided to create a summer event that was “a fun run, minus the ‘run’ part.” The 1st Annual Meat Fight 1K took place at the Tupps Brewery in McKinney, and was headlined by Mike and Cash Sirois from Sportsradio 1310 The Ticket, and Major League Eating champ Moose Perez. The course was filled with meat, whiskey, beer and desserts, with the finish line being the desire to raise money for the fight against Multiple Sclerosis. The 400 advance sale tickets sold out in under six hours, and an astonishing $24,000 was raised from sponsors, ticket sales, merch sales and donations.
Grabbing a Slice of Pizza Inn
J&S has been named national Agency of Record for America’s hometown pizza place after a competitive review. Pizza Inn was founded in 1958 in Dallas, Texas with more than 200 locations in the U.S. and international markets. “Johnson & Sekin’s impressive roster of restaurant experience coupled with their originality make them the perfect choice for the next era of Pizza Inn,” said Bob Bafundo, president of Pizza Inn.
Delivering for Which Wich
Former Genghis Grill CEO Jeff Sinelli opened the first Which Wich? Superior Sandwiches location in 2003. There are literally a million ways you can customize your sandwich, and now there are a million places you can have it delivered as J&S debuts its first assignment for the 75-unit brand and its new app.
Colt McCoy Stars in Longhorn Apparel Spots
Longhorn legend Colt McCoy took a break from the NFL to star in J&S’ new TV spots for 289c Collegiate Apparel. The career record holder in virtually all Quarterback categories was filmed throughout Austin, on the Forty Acres and finished the day at Darrel K Royal Texas Memorial Stadium. Spots will promote the official “We Are Texas” collegiate apparel line, and will air on a variety of Fall football programming like The Jerry Jones Show and The Jason Garrett Show.
Serving Up Goodness with Caliber Food Drive
Caliber Collision’s 5th annual summer food drive is the largest of its kind in the industry, now spanning 16 states and 37 local food banks. This year’s efforts raised a record-breaking $3.1M in food and cash donations for at-risk kids who are usually on free school lunch programs during the year, but turn to local food banks during the summer.
Attending The National Restaurant Association Show
For the second year in a row, Johnson & Sekin took a bite out of Chicago and the National Restaurant Association Show, attending workshops on Millennial and Gen Z marketing, menu engineering, Clean Menu product innovation, bar promotions, email & social media, loyalty, catering, cause marketing and more. And here’s a tasty tidbit: J&S’ tweeting for #NRAshow trended amongst the highest of all show attendees, with retweets from Chef Rocco DiSpirito, Food Network’s Anne Burrell, Bravo Top Chef Tiffany Derry, Bar Rescue’s Ryan Scott and Nation’s Restaurant News’ Nancy Kruse.
Pouring our Hearts into American Heart
You may know Shannon Phillips, but you may not know her full story. It became the focus of J&S’ work for Cotes du Coeur, the largest fundraising event in the US for the American Heart Association. The agency was asked to create all event materials by event coordinator (and our client) Caliber Collision, including this powerful video about Shannon’s life with a pacemaker. She and her family were introduced at the event, where she gave a moving speech that helped raise nearly $4 million.
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A New Partnership with Adaptive Training Foundation
Former NFL Linebacker David Vobora started Dallas’ Adaptive Training Foundation in 2014, and has today selected J&S to help the non-profit help others. ATF is a 501(c)3 non-profit and beneficiary of Carry The Load dedicated to improving the lives of military and civilian individuals living with disabilities. The facility has been featured on ABC News, Fox News, The Huffington Post and was recently featured on the film “A New Kind of Courage,” a two part documentary on WFAA.
Meat Fight Client Named CMO of the Year Finalist
The Queen of Meat and our carnivorous Meat Fight client, Alice Laussade, has been named one of just two Finalists for CMO of the Year by the DFW American Marketing Association. Alice raised $150,000 for the National MS Society in 2015, presented at the 7th Annual TEDxSMU forum and was named a Dallas Foundation “Good Works Under 40” finalist. Not to mention, she’s a James Beard Award-winning writer and a D Magazine Best Columnist. The DFW AMA show is May 5, so think meaty-good thoughts for Alice.
Finalists in 3 Categories at 2016 D/FW AMAs
May 5th is the date for this year’s D/FW American Marketing Association Awards, and 3 of Johnson & Sekin programs are among the 32 Finalists in the 10 professional categories. Strategy, creative and results helped get Meat Fight named a Finalist in the Event category. And both Carry The Load and Caliber’s Recycled Rides are Finalists in the Public Relations category. Nine straight J&S programs have been named Finalists over the last four years, including the current PR Program of the Year – Caliber’s Rhythm Restoration Food Drive.
Insuring Success for The Woodlands Financial Group
Houston-based company The Woodlands Financial Group is the 8th largest privately-owned property/casualty insurer in the US, and the largest in the state of Texas. J&S has been selected to create a national brand for the company, and expand it beyond the current 300 retail branches in 22 states and 3,000 independent agents it has today.
Sprouting a New Relationship with Teasdale Foods
It’s a little known fact that Teasdale Foods is actually the largest canned-bean manufacturer in the US. The 70 year old company recently relocated to Dallas, and has selected J&S to handle its Jardine’s and Teasdale brands, and re-brand its flagship Casa Fiesta authentic Tex-Mex line of foods and products. Assignments include new package designs for the 100+ products, website, print ads, social media and co-marketing programs.