Caliber Collision’s 5th annual summer food drive is the largest of its kind in the industry, now spanning 16 states and 37 local food banks. This year’s efforts raised a record-breaking $3.1M in food and cash donations for at-risk kids who are usually on free school lunch programs during the year, but turn to local food banks during the summer.
For the second year in a row, Johnson & Sekin took a bite out of Chicago and the National Restaurant Association Show, attending workshops on Millennial and Gen Z marketing, menu engineering, Clean Menu product innovation, bar promotions, email & social media, loyalty, catering, cause marketing and more. And here’s a tasty tidbit: J&S’ tweeting for #NRAshow trended amongst the highest of all show attendees, with retweets from Chef Rocco DiSpirito, Food Network’s Anne Burrell, Bravo Top Chef Tiffany Derry, Bar Rescue’s Ryan Scott and Nation’s Restaurant News’ Nancy Kruse.
You may know Shannon Phillips, but you may not know her full story. It became the focus of J&S’ work for Cotes du Coeur, the largest fundraising event in the US for the American Heart Association. The agency was asked to create all event materials by event coordinator (and our client) Caliber Collision, including this powerful video about Shannon’s life with a pacemaker. She and her family were introduced at the event, where she gave a moving speech that helped raise nearly $4 million.
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Former NFL Linebacker David Vobora started Dallas’ Adaptive Training Foundation in 2014, and has today selected J&S to help the non-profit help others. ATF is a 501(c)3 non-profit and beneficiary of Carry The Load dedicated to improving the lives of military and civilian individuals living with disabilities. The facility has been featured on ABC News, Fox News, The Huffington Post and was recently featured on the film “A New Kind of Courage,” a two part documentary on WFAA.
The Queen of Meat and our carnivorous Meat Fight client, Alice Laussade, has been named one of just two Finalists for CMO of the Year by the DFW American Marketing Association. Alice raised $150,000 for the National MS Society in 2015, presented at the 7th Annual TEDxSMU forum and was named a Dallas Foundation “Good Works Under 40” finalist. Not to mention, she’s a James Beard Award-winning writer and a D Magazine Best Columnist. The DFW AMA show is May 5, so think meaty-good thoughts for Alice.
May 5th is the date for this year’s D/FW American Marketing Association Awards, and 3 of Johnson & Sekin programs are among the 32 Finalists in the 10 professional categories. Strategy, creative and results helped get Meat Fight named a Finalist in the Event category. And both Carry The Load and Caliber’s Recycled Rides are Finalists in the Public Relations category. Nine straight J&S programs have been named Finalists over the last four years, including the current PR Program of the Year – Caliber’s Rhythm Restoration Food Drive.
Houston-based company The Woodlands Financial Group is the 8th largest privately-owned property/casualty insurer in the US, and the largest in the state of Texas. J&S has been selected to create a national brand for the company, and expand it beyond the current 300 retail branches in 22 states and 3,000 independent agents it has today.
It’s a little known fact that Teasdale Foods is actually the largest canned-bean manufacturer in the US. The 70 year old company recently relocated to Dallas, and has selected J&S to handle its Jardine’s and Teasdale brands, and re-brand its flagship Casa Fiesta authentic Tex-Mex line of foods and products. Assignments include new package designs for the 100+ products, website, print ads, social media and co-marketing programs.
Dallas Cowboys Merchandising and 289c Collegiate Apparel have selected J&S to handle advertising duties for all Texas Longhorns authentic merchandise. The merchandising leg of America’s Team became the first and only Master Licensor for all University of Texas apparel and merchandise beginning Summer 2016. TV and Radio will run during Blue Star Media Productions like The Jerry Jones Show and The Jason Garrett show, and print and interactive work will appear in conjunction with retailers like Texas Co-Op, Academy and Dick’s Sporting Goods among others. The Longhorn football team was ranked the #1 most valuable team of 2015 at $152 million.
Mark Clayton was an All-American at OU, setting the single season record for receptions, TDs and receiving yards while going on to set the school’s receiving yards record with 3,241. His success carried over to the NFL, where he played six seasons for the Baltimore Ravens and St. Louis Rams. During pre-game warmups, Mark’s headphones kept falling off his head, which inspired him to create the first over-ear headphone that doesn’t slip. The Kickstarter brand has been featured on Forbes, USA Today and MSNBC, and J&S has been selected to take it national.
Jardine’s has been producing quality Texas foods since 1979. You could say their recipes are genuinely Texan, as the Chisholm Trail actually begins on their property in Buda, Texas. The company known for legendary salsas was expanding into the evolving Taco Sauce category and tasked J&S with adding a little spice to their new packaging. The new product with our Tex-meets-Mex design will be on grocery shelves nationally in late Spring.
We’re beyond proud of the hard work our teams put into the work recognized and rewarded at the 54th Annual AAF Dallas American Advertising Awards. It paid off in a big way, with our crew bringing home 18 awards for 6 different clients. Way to go, Team!
