J&S has helped open “The Cupboard by Tiffany Derry” at Uptown Urban Market – Dallas’ newest food hall, named “one of the most anticipated food halls in the country” by Eater.
This new grab-and-go concept from Bravo’s Top Chef will serve breakfast, sandwiches, soups and even sushi. J&S created the Name, Logo, Packaging, Website, Menu, Social Media and even the full Interior Design. This is the first of several concepts opening from Chef in the next 18 months.
Johnson & Sekin is proud to have been nominated for the 2017 National Down Syndrome Society “Champion of Change” Award for our work with Blake’s Snow Shack and the #DSWorks national employment initiative. All nominees will be honored in Washington DC in April as part of the NDSS National Convention and Buddy Walk.
The Aporkalypse descended on Dallas and for the third year J&S provided advertising, PR and social media for the highly anticipated Texas BBQ competition featuring 16 of Dallas’ celebrity chefs. The event was created by Dallas Observer food columnist Alice Laussade, and this year’s 6th Annual event raised a record $175,000 for the National MS Society. The $200 VIP tickets sold out in two minutes, the $100 General Admission in three hours and received coverage in Dallas Observer, CultureMap, D Magazine and Dallas Morning News.
J&S has been selected as agency for Texas-based defi SOLUTIONS, a leading Loan Origination Software System for lenders in the auto industry. CEO and Founder Stephanie Alsbrooks was recently selected as a Dallas Business Journal “40 Under 40.” Work for the B2B client includes branding, website, social and lead gen.
The inspirational story of Blake Pyron and Blake’s Snow Shack made international news throughout the Spring and Fall. Our work with the family in creating awareness for Down Syndrome, and promoting employment opportunities for those with Down Syndrome, caught the attention of Sara Weir, president of the National Down Syndrome Society in Washington DC. She visited the J&S office during Down Syndrome Awareness Month to discuss our work being elevated to the national level in conjunction with #DSWorks, a national initiative encouraging American businesses to hire people with Down Syndrome.
America’s Team deserves America’s largest collision repair company. Texas-based Caliber Collision recently signed a long-term partnership with the Dallas Cowboys. Beginning the partnership will be the inaugural Dallas Cowboys Military Combine. The November event will feature Cowboys players, Cheerleaders, mascot Rowdy and the Dallas Cowboys mobile Hall of Fame. The winner of the unique military competition will announce a Cowboy’s pick at next year’s NFL Draft. And one veteran in need will be gifted a Recycled Rides vehicle by Caliber for their service.
The 8th Annual North Texas Giving Day had 2,518 non-profits participate, and collectively raised $37 million in donations. Meat Fight participated for the first time, seeking donations to purchase “Meat Bikes” to help reduce Multiple Sclerosis symptoms for those in DFW living with the disease. Our social media campaign was featured by FoodBitch, WFAA-TV, Dallas News, SportsRadio 1310 The Ticket and Ron Rungless from Nation’s Restaurant News, helping generate $10,125 – enough funds to purchase 10 bikes.
Donations made to D/FW non-profits are “bonused” by the Communities Foundation of Texas this one day a year. The 8th Annual North Texas Giving Day had 2,518 non-profits participate, and collectively raised $37 million in donations. Photographer Trevor Paulhus donated his time and talents to shoot athletes from the Adaptive Training Foundation, ultimately helping raise more than $20,000 to fund the next class of adaptive athletes. Our social media campaign was featured by KRLD’s Chris Sommer, WFAA’s Shelly Slater, and our promo video was named “Video of the Week” by North Texas Giving Day.
Meat Fight is one of the hottest tickets in town each Fall. So founder and Dallas Observer columnist Alice Laussade decided to create a summer event that was “a fun run, minus the ‘run’ part.” The 1st Annual Meat Fight 1K took place at the Tupps Brewery in McKinney, and was headlined by Mike and Cash Sirois from Sportsradio 1310 The Ticket, and Major League Eating champ Moose Perez. The course was filled with meat, whiskey, beer and desserts, with the finish line being the desire to raise money for the fight against Multiple Sclerosis. The 400 advance sale tickets sold out in under six hours, and an astonishing $24,000 was raised from sponsors, ticket sales, merch sales and donations.
J&S has been named national Agency of Record for America’s hometown pizza place after a competitive review. Pizza Inn was founded in 1958 in Dallas, Texas with more than 200 locations in the U.S. and international markets. “Johnson & Sekin’s impressive roster of restaurant experience coupled with their originality make them the perfect choice for the next era of Pizza Inn,” said Bob Bafundo, president of Pizza Inn.
Former Genghis Grill CEO Jeff Sinelli opened the first Which Wich? Superior Sandwiches location in 2003. There are literally a million ways you can customize your sandwich, and now there are a million places you can have it delivered as J&S debuts its first assignment for the 75-unit brand and its new app.
Longhorn legend Colt McCoy took a break from the NFL to star in J&S’ new TV spots for 289c Collegiate Apparel. The career record holder in virtually all Quarterback categories was filmed throughout Austin, on the Forty Acres and finished the day at Darrel K Royal Texas Memorial Stadium. Spots will promote the official “We Are Texas” collegiate apparel line, and will air on a variety of Fall football programming like The Jerry Jones Show and The Jason Garrett Show.
