Hunger doesn’t take the summer off for the 31 million kids who receive low-cost and/or free lunches during the school year. When the final bell rings, students turn to local food banks for their summer meals, which is why Caliber Collision helped fill the shelves at 40 local food banks in 17 states. The 6th Annual Rhythm Restoration Food Drive raised a record-breaking $3.2 million in food and cash donations over a five-week duration.
Austin is known as the “Live Music Capital of the World,” so it’s no surprise that Music Water is based in our state capital. The bottled water company donates a portion of all sales to elementary school music programs, as well as to healthcare initiatives for aspiring musicians. J&S has been selected as agency of record in a review, and will be handling a new logo, package design, website, social media, retail promotions and band sponsorships.
AAF Dallas launched their first annual AAF Dallas SHINING STARS, honoring the Top Women in Dallas Advertising who are leading by example, embodying the talent, skills and leadership that will elevate our industry. The inaugural class of 20 includes our own Design Director Shannon Phillips, who has been integral in the growth of our agency. Big congrats, Shannon!
The team from J&S hacked and sliced away at the 2nd annual Caliber Classic Golf Tourney. Weather was perfect at The Tribute Golf Club in The Colony for this event benefiting the American Heart Association – Dallas. The agency – a Silver-level Sponsor – is happy to report that $101,000 was raised for the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke.
Teasdale Latin Foods’ Cale Nelson was named CMO of the Year by the DFW American Marketing Association. It came as no surprise, as Cale has been a charismatic and innovative brand leader, solid partner and great friend.
This is the 5th consecutive year a Johnson & Sekin client has been a finalist for CMO of the Year, and the third winner amongst our clients. What a phenomenal group of clients (and friends) for us to have on our roster.
Cale Nelson is the Chief Marketing Officer of the $300M Teasdale Latin Foods, and has been named a Finalist for CMO of the Year by the DFW American Marketing Association. After just one year in the position, Cale currently manages 6 brands and 200+ SKUs, including Jardine’s®, Casa Fiesta® and Sontava!® hot sauce. With R&D, Innovation, Product Development & Quality falling under his Marketing Department, Cale spearheaded an impressive 40+ new products in 2016 alone, and achieved over $10M in annualized new business. Cale is J&S’ 5th-straight client to be named a Finalist, with two actually winning including the coveted award. The DFW AMA show is May 4, and it will surely be a night to fiesta.
The 2016 campaign for the non-profit Meat Fight, which raises money for the National Multiple Sclerosis Society, appears in the recent issue of Lürzer’s Archive magazine. Vol. 2-2017 showcases 93 of the best print campaigns from 24 countries. The magazine was established in 1984 and showcases exceptional ad campaigns from print, TV and digital.
The new Caliber Collision website has been recognized as a 2017 Webby Award Honoree. The Webbys are known as “The Oscars of the Internet,” and are considered one of the highest honors in the digital space. Judging criteria for a website includes Content, Structure & Navigation, Visual Design, Overall Experience, Functionality and Interactivity. The distinction ranks our Caliber website among the top 17% of all 13,000 entries from 70 countries.
J&S was awarded regional Gold and Bronze ADDYS by AAF District 10 for the American Heart Association Côtes du Coeur campaign. The District 10 award show encompassed all local winners from ad clubs throughout Arkansas, Louisiana, Oklahoma and Texas. The campaign will continue to the AAF #Admerica National show this June in New Orleans.
Johnson & Sekin is proud to have received 21 awards at the 55th Annual AAF Dallas American Advertising Awards. The 6 Gold, 7 Silver and 8 Bronze medals represented work from 7 different clients.
After a nationwide review, J&S has been selected to introduce several new consumer cleaning products for WM Barr in 2017. The Memphis-based company is the largest national manufacturer of solvents, removers, cleaning and prep products in the country. Their full line of products include Goof Off, Klean Strip, Damp Aid, Mold Armor and many others you find in hardware, grocery and mass channels. Responsibilities include strategic positioning, TV, radio, POP, event marketing, social media and PR among others.
Merry Christmas to all, and to all a good bike. J&S got into the holiday spirit by donating bikes in our clients’ names to WFAA’s 48th Annual Santa’s Helpers toy drive.
We consider it a great gift to have clients like ours, who express genuine gratitude for the donation each year.
