After a national review, Johnson & Sekin has been named AOR for Rice’s Honey. The Greeley, Colorado company was founded in 1924 by L.R. Rice who sold his family’s local raw & unfiltered honey door-to-door and at farmer’s markets. Today, the company sells nearly 20 different local raw & unfiltered honeys at national retailers including Kroger, Costco, Amazon and Walmart . New packaging, website, digital advertising and trade promotions will break early in 2018.
In the spirit of the season, the agency donated bicycles on behalf of our clients on the final night of WFAA’s 49th Annual Santa’s Helpers toy drive. Bikes are generally the most requested Christmas gift, but those wishes oftentimes go unfulfilled due to the higher cost and low donations.
Johnson & Sekin has been named one of Advertising Age’s “Best Places to Work.” Ad Age’s list is comprised of just 50 companies nationally, with Johnson & Sekin claiming the #30 spot on the prestigious list in its first year applying for the award. Johnson & Sekin is just one of three agencies in Texas, and the only agency in Dallas, to receive the distinction. The “Best Places to Work” survey and awards program is designed to identify, recognize and honor the best employers in the Advertising and Marketing industries, benefiting the industry’s economy, workforce and businesses.
The full press release can be found here:
https://www.prnewswire.com/news-releases/dallas-johnson–sekin-named-to-ad-ages-best-places-to-work-300555604.html?tc=eml_cleartime
After a formal, statewide review conducted over several months featuring many of Texas’ top agencies, Johnson & Sekin has been named the new advertising AOR for Baylor University. The agency search is one of many actions by Baylor to reintroduce the University under new leadership while furthering its pursuit of being the preeminent Christian research university. Initial work will begin January 2018, working toward a new overall University campaign for the 2018/2019 academic year.
The full press release can be found here:
https://www.prnewswire.com/news-releases/johnson–sekin-named-advertising-aor-for-baylor-university-300551960.html?tc=eml_cleartime
After a formal, citywide review Johnson & Sekin has been named AOR for the Dallas Zoo. Initial work will be released in November for a new holiday tradition: Dallas Zoo Lights presented by Reliant. The agency will also be developing the 2018 campaign for the largest zoo in Texas as it heads into its 130th season. Independent Asher Media, in partnership with J&S, has also been named media AOR.
Johnson & Sekin has been selected by San Antonio Chef Jason Dady to work on several of his upcoming culinary projects. A recent winner of “Best Chef in San Antonio,” Dady owns seven restaurants in the Alamo City and is a Culturemap Tastemaker “Chef of the Year” recipient. Chef Dady gained national notoriety in the summer of 2017 becoming a finalist on Food Network’s “Iron Chef Gauntlet.”
Fact: Texans love Texas Monthly. So we’re tickled pink that BBQ editor Daniel Vaughn highlighted our Meat Fight work in a recent article. And our Moms are pretty excited about it, too.
The 23rd Annual National Down Syndrome Society “BuddyWalk” took place in New York City over the weekend. Nearly 2000 families with Down Syndrome family members attended the event that NDSS President Sara Hart Weir describes as “the cornerstone of our NDSS awareness and advocacy efforts.”
J&S contributed to the event via our Blake’s Snow Shack campaign, which was featured in Times Square courtesy of Clear Channel Spectacolor.
The NYC event kicks off Buddy Walk events that will be held in 275 cities across the country throughout October’s National Down Syndrome Awareness Month. Approximately one in every 700 babies in the United States is born with Down syndrome, making it the most common chromosomal condition.
Donations made to D/FW non-profits are “bonused” by the Communities Foundation of Texas this one day a year. The 9th Annual North Texas Giving Day had 2,723 non-profits participate, and collectively raised $39 million in donations. J&S helped raise $24,728 collectively for Meat Fight and Adaptive Training Foundation in this year’s record-breaking day of giving. ATF’s 70 donations totaling $19,038 ranked #69 out of 1,454 non profits in the “Small Organization” category. Meat Fight had 59 donations accounting for $5,690, ranking it #198.
It’s the newest contender in the battle against Multiple Sclerosis: Fight Sauce. In the spirit of collaboration, we introduced our clients Meat Fight and the Jardine’s brand of Teasdale Latin Foods, and history – and a sauce – were made. Any time we have the chance to name and design something this delicious, you can count us in.
The sauce is available at MeatFight.com and North Texas’ coolest BBQ joints, with proceeds benefitting the National MS Society.
Longhorn legend Colt McCoy took a break from the NFL to once again star in J&S’ new TV spots for the official apparel of The University of Texas. Shooting for the second year with J&S, the career record holder in virtually all Quarterback categories was this time joined by another famous Longhorn – the new Bevo XV. Spots will promote the official “We Are Texas” collegiate apparel line, and will air on a variety of Fall football programming like The Jerry Jones Show, The Jason Garrett Show ad NFL Pre-season.
Please prepare for takeoff, as J&S has been awarded the advertising responsibilities for Aeristo following a review. The D/FW company provides luxury leather from the finest international tanneries in Austria, Germany and Italy for upscale private and commercial aircraft. Work for the ISO 9001 certified company will include branding, website, trade advertising, exhibit space and social media among others.
