Cale Nelson is the Chief Marketing Officer of the $300M Teasdale Latin Foods, and has been named a Finalist for CMO of the Year by the DFW American Marketing Association. After just one year in the position, Cale currently manages 6 brands and 200+ SKUs, including Jardine’s®, Casa Fiesta® and Sontava!® hot sauce. With R&D, Innovation, Product Development & Quality falling under his Marketing Department, Cale spearheaded an impressive 40+ new products in 2016 alone, and achieved over $10M in annualized new business. Cale is J&S’ 5th-straight client to be named a Finalist, with two actually winning including the coveted award. The DFW AMA show is May 4, and it will surely be a night to fiesta.