More than $225,000 Raised to Fight MS

For the sixth consecutive year, Johnson & Sekin produced a suite of creative for Meat Fight, a non-profit organization whose various BBQ competitions raise money to fight Multiple Sclerosis. Each year’s events get bigger, better and more elaborate, and 2019 was no exception, with the meaty main event raising more than $225,000 for people living with MS.

The infamous entity began in 2010 after founder Alice Laussade’s brother was diagnosed with MS. Since 2010, Meat Fight has donated over $1.7 million to the National MS Society.

Meat Fight Breaks New Record with BBQ TKO

10144248.87And the winner is…the National MS Society. The 5th Annual Meat Fight is in the books, and it was the Thrilla on the Grilla. Sixteen of Dallas’ best chefs put their meat on the line in a Texas BBQ competition. It’s the brainchild of Dallas Observer columnist Alice Laussade, who tagged J&S to promote the charitable event. The result? Attendance increased +50% over last year. The $95 General Admission tickets sold out in five minutes. And the $175 VIP spots sold out in just 18 minutes.

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