The Byron Nelson, Dallas’ preeminent PGA tournament, will be here in May, but the new website is already on the tee box thanks to work by Johnson & Sekin. Proceeds from the charity tournament, which teed off in 1968, will be used by the Salesmanship Club of Dallas to support the mental health services and urban education provided by the Momentous Institute. New sponsor AT&T is bringing a younger, more technology-driven vibe to the tournament, which is seen in the revitalized website.
Johnson & Sekin has been named AOR for Dallas-based builder Grenadier Homes. The company has built over 1,000 custom homes and sold more than $200 million in the Metroplex since 1990, and is a certified by Green Built North Texas. J&S will take the brand into it’s “newest phase” as it focuses on patio homes and townhomes for the budding Empty Nester market.
They’re smiling for a reason. Chris, Kent and the rest of the agency get as giddy as kids when it comes time to donate bikes to WFAA’s annual Santa’s Helpers toy drive. This is the third year in a row that instead of client gifts, we donated bikes in their name to local kids in need. Bikes are generally the most requested Christmas gift, but oftentimes go unfulfilled due the higher cost.
Texas Longhorn legends and former NFL players Roy Williams and BJ Johnson recently launched a new spirits company called RDUB Spirits. Johnson & Sekin, in partnership with Southwest Distillery & Winery in Dallas, will be developing a logo, packaging, POP, event marketing, social media and advertising for the first product that will launch in the Summer of 2015.
And the winner is…the National MS Society. The 5th Annual Meat Fight is in the books, and it was the Thrilla on the Grilla. Sixteen of Dallas’ best chefs put their meat on the line in a Texas BBQ competition. It’s the brainchild of Dallas Observer columnist Alice Laussade, who tagged J&S to promote the charitable event. The result? Attendance increased +50% over last year. The $95 General Admission tickets sold out in five minutes. And the $175 VIP spots sold out in just 18 minutes.
A recognized Nation’s Restaurant News Hot Concept!, Go Roma is a four-unit neighborhood eatery in Chicago known for authentic italian recipes, made from scratch in under 10 minutes. Johnson & Sekin has been selected to rebrand the chain and help national expansion by noodling a new logo, menus, packaging, LSM promotions, advertising and cause marketing. The agency will also create a completely new restaurant interior for a flagship location that will open in Glenview in the Spring of 2015.
AT&T becomes the title sponsor of the Byron Nelson Championship beginning in 2015, and Johnson & Sekin has been selected to handle interactive duties for the PGA Tour event. Golf legend Byron Nelson became the tournament’s namesake in 1968. Today, the Salesmanship Club of Dallas uses the funds from the tournament to support the mental health services and urban education of the Momentous Institute.