The Byron Nelson, Dallas’ preeminent PGA tournament, will be here in May, but the new website is already on the tee box thanks to work by Johnson & Sekin. Proceeds from the charity tournament, which teed off in 1968, will be used by the Salesmanship Club of Dallas to support the mental health services and urban education provided by the Momentous Institute. New sponsor AT&T is bringing a younger, more technology-driven vibe to the tournament, which is seen in the revitalized website.
AT&T becomes the title sponsor of the Byron Nelson Championship beginning in 2015, and Johnson & Sekin has been selected to handle interactive duties for the PGA Tour event. Golf legend Byron Nelson became the tournament’s namesake in 1968. Today, the Salesmanship Club of Dallas uses the funds from the tournament to support the mental health services and urban education of the Momentous Institute.