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Uncle Crumbles

To make Bakery On Main, a beloved granola brand from Connecticut, really jump off the shelves, we knew we had to be inventive. So, we renamed it Uncle Crumbles and unveiled mind-blowing packaging and the story of a not-so-mad scientist who starts with steampunk contraptions and stops at nothing to excite snackers and their tastebuds.

uncle crumbles packaging
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