Truly Simple

The team at Teys USA came to us looking to launch a new brand of 100% Australian pasture-raised, grass-fed beef – in the United States. Starting from an evocative name, Truly Simple, we worked with their team to develop a complete purpose-driven brand across packaging, web, and social content. By making it easy to eat well, we’re bringing high-quality grass-fed beef to everyone – all the way from down under.