Misfit
Fossil wanted to launch their own smartwatch with a campaign designed to stand out in a crowded market, turn heads and change minds. So, we created a movement. Instead of just talking tech, we celebrated diversity, spotlighting self-proclaimed Misfits and inspiring radical selflove, all wrapped around the introduction of the Vapor X.
Comprehensive Results
Misfit Vapor X sold out on launch day.
Tripled social conversions with 1/3 of the budget.
During holiday shopping peak, J&S social content consistently outperformed top site traffic sources including search, display and email.
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