Local Hive Honey
J&S rebranded L.R. Rice, a 100-year-old Colorado honey brand, to help grow their national footprint. We leaned into their relationships with local beekeepers nationwide that gave their raw, unfiltered honey such distinct flavor varietals. Then we created a buzz with an award-winning logo, packaging, a website swarming with visitors, sweet marketing, hot product extensions and a hive full of social media engagement.
Comprehensive Results
Local Hive branded business has grown 30% YOY since 2021.
Local Hive share has almost doubled since 2021.
Local Hive is now the #1 brand in the Natural Channel and #2 brand in the Conventional channel.
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