Farm Bureau Financial Services

In a world of bots, automation and algorithms, nothing can really replace a human to provide personalized services and solutions – especially for serious things like insurance coverage and financial planning. When Farm Bureau Financial Services came to us in search of a big brand idea, we created a campaign centered around an unemotional, unrelatable spokesbot that stood in stark contrast to our competitors and stood for our key differentiator (and something sorely missing in the industry) – human connection.

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Truly Simple

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