AT&T becomes the title sponsor of the Byron Nelson Championship beginning in 2015, and Johnson & Sekin has been selected to handle interactive duties for the PGA Tour event. Golf legend Byron Nelson became the tournament’s namesake in 1968. Today, the Salesmanship Club of Dallas uses the funds from the tournament to support the mental health services and urban education of the Momentous Institute.
It’s a one-day event where donations made to DFW non-profits are “bonused” by the Communities Foundation of Texas. To ensure our Carry The Load supporters didn’t forget, J&S created the “#RememberThe18th” social media campaign that leveraged local Police and Fire Departments, as well as media from WFAA and NBC5, to sound the alarm and spread the word. The effort generated 7X more donations than last year, and the mission received bonus money for largest increase by a medium size organization vs the previous year.
In addition to being named a Builder Magazine Top 30 Homebuilder, Gehan Homes is being recognized for their marketing as well. For the second year in a row, the Texas Association of Builders has recognized the J&S broadcast work with the coveted Star Award for “Best Radio by a Volume Builder.” The award was recently presented at the Sunbelt Builders Show in San Antonio.
During the finale of ABC’s The Bachelorette, Atlanta native Andi Dorfman said the first thing she wanted to do with her new fiancé Josh Murray was to “have a good steak dinner.” Two days later, Johnson & Sekin placed an ad in the Atlanta Journal Constitution inviting them to Del Frisco’s Grille in Atlanta for that steak dinner. A table was also set up, featuring the iconic red rose known to Bachelorette fans, which would remain “reserved” for the duo until they visited. One week later, the couple actually arrived with 25 friends to surprise Josh for his birthday. The celebrity sighting and media stunt made national news for Del Frisco’s, including coverage on People, E!, Hollywood Life and ABC’s The Bachelorette.
Johnson & Sekin will be helping Dallas Observer writer Alice Laussade and Dallas’ top chefs with Meat Fight 2014, benefitting the National Multiple Sclerosis Society. This year’s judges include Justin Fourton from Pecan Lodge, Aaron Franklin from Franklin Barbecue and Texas Monthly’s BBQ editor Daniel Vaughn. The 4th annual Texas BBQ competition will be held November 16th in the old green warehouse at Trinity Groves.
A record-breaking Rhythm Restoration Food Drive by Caliber Collision surpassed all goals and expectations, collecting enough food and cash donations to help 18 regional food banks provide more than one million meals for at-risk children this summer. The donation equalled 10,000 meals, and locally benefitted the Tarrant Area Food Bank.
With the help of Johnson & Sekin’s Creative Team, Del Frisco’s Double Eagle Steak House introduces their rebrand this September. The brand’s new identity will launch nationally via Wine Spectator Magazine. The new look will appear in-restaurant and in advertising for all 11 locations including New York City, the busiest steakhouse in the world. It will make it’s first in-restaurant appearance at the new Washington DC location which opens this September. The update comes on the heels of a 26.7% increase in profits for the company in Q1, and being named an MSNBC “Hot Pick.”
In addition to pro-bono advertising for Carry The Load, the team at Johnson & Sekin honored our fallen heroes by walking the annual Memorial Day March. Our employees raised over $3,000 for Carry The Load, and were among the top 50 donors in Dallas. The walkers are pictured here with Co-founder Stephen Holley and Honorary Chair Gordon Keith of Sportsradio 1310 The Ticket.
After making an appearance on Diners, Drive-ins and Dives and getting named “The World’s Second-Best BBQ Joint” by Texas Montly, Pecan Lodge is continuing to pick up steam. The people who waited in line at the Dallas Farmer’s Market for Pecan Lodge’s BBQ for over an hour and a half every day will now head to their new 4,850-square foot location at 2702 Main Street. Johnson & Sekin had the pleasure of creating a new look and feel for the brand, which, in turn, influenced the new restaurant’s interior design. J&S designed Pecan Lodge’s new website, working with the incredible Tadd Myers, who shot the food images for the site, and also enjoyed working alongside Four Corners Brewery to develop the Boss Lady Brew logo, which you can find on all Boss Lady Brew taps and t-shirts.
For the second year in a row, a Johnson & Sekin-nominated client was named a Finalist for CMO of the Year at the DFW American Marketing Association awards. Del Frisco’s SVP of Marketing Lisa Kislak was in some exclusive company as the marketing leads from Mary Kay, AT&T, JCPenney, Haggar Clothing, Thomson Reuters and the Dallas Convention & Visitors Bureau were among the other Finalists.
Five-year old agency wins most awards of any Dallas ad agency at regional competition.
Dallas, Texas (April 21, 2014) Johnson & Sekin created quite a buzz among the local advertising community in March, tying for the most awards of any agency at the American Advertising Federation (AAF) Dallas creative show with 14 awards. The small shop agency continued its creative hot streak by winning more Regional ADDYs than any Dallas agency at the Tenth District award show this past Saturday.
The Tenth District of the American Advertising Federation represents the 29-affiliate advertising clubs in Arkansas, Louisiana, Oklahoma and Texas. Gold and Silver Winners from the local affiliate shows in early spring moved on to the Tenth District Annual Convention held in Austin, April 17 – 19.
2014 Regional ADDY Awards for Johnson & Sekin were Gold, Silver and Bronze for Dallas Comedy House, and 2 Silvers for Luscher’s Post Oak Red Hots. Despite winning more creative awards than any agency at local and regional level, the shop has just 18 employees – far below the size of most agencies competing.
“The Tenth District ADDY recognition continues an amazing year of growth for our young agency,” said Chris Sekin, co-founder of Johnson & Sekin. “Being the most decorated Dallas agency at the 2014 local and regional shows is quite an accomplishment for an agency of our size” he said.
Art Director Kent Johnson and Copywriter Chris Sekin formed the agency in March 2009 following many years as creative partners at The Richards Group. They moved into their current 4,300 sq. foot space at 800 Jackson Street in 2012.
Johnson & Sekin will have 5 awards move on to the national ADDY Award competition May 28 – 31 in Boca Raton, Florida.
For more information on Johnson & Sekin, to schedule an interview or request additional photos, contact Kat Rogers.
For more information about the Dallas ADDY Awards, the mission and judging process, visit www.aafdallas.org/addys.
About AAF Dallas
Founded in 1909, AAF Dallas is nearly 1,000 members strong and is affiliated with the Tenth District of the American Advertising Federation, part of AAF’s national network of more than 200 ad clubs and 40,000 professionals. AAF Dallas, AAF’s 2010-2011 Division 1 Club of the Year, strives to elevate the success of the advertising community through innovation, creative excellence, collaboration, professional development, education and philanthropic endeavors. To find out how to get involved in the Dallas ad community, visit www.aafdallas.org.
About Johnson & Sekin
Creative veterans Kent Johnson and Chris Sekin lead one of Dallas’ most talk about advertising agencies, with accounts including Raising Cane’s Chicken Fingers, Caliber Collision, Del Frisco’s Restaurant Group, Genghis Grill, On The Border and non-profit Carry The Load among others. For more, visit www.johnsonandsekin.com.
Johnson & Sekin’s submission in the Public Relations category has been named one of just two Finalists at the upcoming DFW American Marketing Association awards. The Caliber Collision “Recycled Rides” program refurbishes damaged cars to near-new condition, then donates them to local Veterans in need. The program garnered media exposure in the nine cities where the 17 vehicles were donated.
