Devdigital@johnsonandsekin.com, Author at Johnson and Sekin

May 8, 2015January 3, 2020

Caliber Client Named “CMO of the Year” at DFW AMAs

For the third year in a row, a Johnson & Sekin-nominated client was a Finalist for CMO for the Year at the DFW American Marketing Association Awards. And for the second time in three years, our client was named the winner. Greg Clark, who has been a client since 2009, has practically single-handedly taken Caliber Collision to #1 in the collision repair industry. That’s because he was the lone internal marketing employee for the company until this year. Clark was a finalist with highly respected marketing execs from Behringer Investments and AT&T.

April 21, 2015January 3, 2020

Kickin’ A Little Glass at Regional ADDYs

Good fortune followed Johnson & Sekin to the AAF District 10 ADDYs as work for Meat Fight and Pecan lodge garnered 3 Gold and 2 Silver awards at this year’s regional competition. All work will continue to the AAF Admerica National show this June in Las Vegas.

April 6, 2015January 3, 2020

Spec TV for Sharp’s featured in Shoot Magazine

CharlieUniformTango and Liberal Media Films recently held a national competition called “Flex Your Specs,” which resulted in the full production of six beloved-but-dead spec scripts. Nearly 300 scripts from coast to coast were submitted, and a Sharp’s non-alcoholic brew spot from Johnson & Sekin made the cut. The produced spot went on to be featured in the April issue of Shoot Magazine under the story title, “The Best Work You May Never See.”

March 13, 2015January 3, 2020

AT&T Byron Nelson Website Now in Play

The Byron Nelson, Dallas’ preeminent PGA tournament, will be here in May, but the new website is already on the tee box thanks to work by Johnson & Sekin. Proceeds from the charity tournament, which teed off in 1968, will be used by the Salesmanship Club of Dallas to support the mental health services and urban education provided by the Momentous Institute. New sponsor AT&T is bringing a younger, more technology-driven vibe to the tournament, which is seen in the revitalized website.

March 9, 2015

Building a New Relationship with Grenadier Homes

Johnson & Sekin has been named AOR for Dallas-based builder Grenadier Homes. The company has built over 1,000 custom homes and sold more than $200 million in the Metroplex since 1990, and is a certified by Green Built North Texas. J&S will take the brand into it’s “newest phase” as it focuses on patio homes and townhomes for the budding Empty Nester market.

January 30, 2015January 3, 2020

Moseying Into Lürzer’s Archive with Lucchese

A recent collaboration between Johnson & Sekin and Dallas photographer Trevor Paulhus was featured in the first Lurzer’s Archive issue for 2015. The magazine was established in 1984 and showcases exceptional ad campaigns from print, TV and digital. Click here to see the full campaign in the Fashion section of the magazine.

January 19, 2015January 3, 2020

Getting Down to Business with SBI

Johnson & Sekin has been selected as AOR for Sales Benchmark Index, a nationally-recognized Sales & Marketing Consulting Firm that uses empirical sales data to improve Sales Force Effectiveness and deliver world-class results. The firm is led by Greg Alexander, an MSNBC contributor, industry blogger and author of several heralded books on Sales and Staffing. The client scope-of-work is currently confidential as we create something for their B2B target that is far bigger than ads. Stay tuned.

December 18, 2014January 3, 2020

J&S Tradition Rolls on with Santa’s Helpers

They’re smiling for a reason. Chris, Kent and the rest of the agency get as giddy as kids when it comes time to donate bikes to WFAA’s annual Santa’s Helpers toy drive. This is the third year in a row that instead of client gifts, we donated bikes in their name to local kids in need. Bikes are generally the most requested Christmas gift, but oftentimes go unfulfilled due the higher cost.

December 5, 2014January 3, 2020

Raise ’em, and Hook ’em

Texas Longhorn legends and former NFL players Roy Williams and BJ Johnson recently launched a new spirits company called RDUB Spirits. Johnson & Sekin, in partnership with Southwest Distillery & Winery in Dallas, will be developing a logo, packaging, POP, event marketing, social media and advertising for the first product that will launch in the Summer of 2015.

November 17, 2014January 3, 2020

Meat Fight Breaks New Record with BBQ TKO

And the winner is…the National MS Society. The 5th Annual Meat Fight is in the books, and it was the Thrilla on the Grilla. Sixteen of Dallas’ best chefs put their meat on the line in a Texas BBQ competition. It’s the brainchild of Dallas Observer columnist Alice Laussade, who tagged J&S to promote the charitable event. The result? Attendance increased +50% over last year. The $95 General Admission tickets sold out in five minutes. And the $175 VIP spots sold out in just 18 minutes.

November 1, 2014

Some Meaty Recognition in Communication Arts

During it’s 50-year history, Communication Arts has become world’s largest magazine for design, photography and typography. Johnson & Sekin’s print work for Meat Fight will be on Creative Exhibit nationally in the November feature of CA. You can see it here: http://www.commarts.com/exhibit/meat-fight-print-ads.html

October 10, 2014January 3, 2020

Go Roma A Go for J&S

A recognized Nation’s Restaurant News Hot Concept!, Go Roma is a four-unit neighborhood eatery in Chicago known for authentic italian recipes, made from scratch in under 10 minutes. Johnson & Sekin has been selected to rebrand the chain and help national expansion by noodling a new logo, menus, packaging, LSM promotions, advertising and cause marketing. The agency will also create a completely new restaurant interior for a flagship location that will open in Glenview in the Spring of 2015.