Baylor University
In 2017, J&S was hired to help Baylor pivot from the past and re-establish the university as the place where academic excellence meets Christian values. We created a campaign centered on hope, letting current and prospective students and faculty know they could find their people, path and purpose at the 180-year-old school where lights shine bright.
Comprehensive Results
Baylor exceeded their goal for incoming freshman by accepting a record number of new students.
The perception of Baylor as a university with exemplary values and as a place where students can thrive increased 25%.
The campaign helped create a more balanced gender mix with the male population increasing from 38% to 41%.
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