Chili’s Grill & Bar
They began in 1975 with half-pound burgers in baskets. Then they added “fajitas” to the English vocabulary. Next, they poured themselves into margaritas shaken by hand. And to their ceramic tables at 1,800+ locations, we’ve brought a mouthful of menus, fun feature cards, sizzling social media videos, and tasteful merchandise and apparel worn by more fashionable Chiliheads.
Comprehensive Results
Helped drive YOY performance in Margarita of the Month sales, with volumes averaging more than 675,000 per month.
Consistent increase in menu performance metrics, within Chili’s KPIs and sales goals and driving preferences for featured items: Q3 3 for $10 Steaks FC: 15.6 P100 | Q1 Triple Dipper FC: 8.1 P100.
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