Southfork Distillery has selected Johnson & Sekin as agency of record for their legendary J.R.. Ewing Bourbon. The Dallas-distilled bourbon is inspired by the most notorious and celebrated bourbon drinker in history – J.R. Ewing from the TV show “Dallas.” The international hit aired 357 episodes over four different decades. After the initial run from 1978 to 1991, the show was revived in 2012 with J.R. Ewing Bourbon becoming a staple of the show’s three-year run. Ironically, the J&S building at 800 Jackson Street appears in the opening credits of the show. The agency will produce various advertising and promotional campaigns for the brand.