Chili’s Grill & Bar has selected Johnson & Sekin for creative services including restaurant menu and point-of-purchase material development, national promotions, local restaurant marketing and new restaurant opening support. The addition of J&S is the second agency roster move recently made by Chili’s, as reported by Ad Week and Ad Age. The agency’s work will appear in restaurant by late summer.
“We’re tremendously excited to work on an iconic American brand like Chili’s Grill & Bar,” said Chris Sekin, Managing Partner and Executive Creative Director of Johnson & Sekin. “Being from Dallas, Chili’s has been an integral part of lives for decades and an industry leader in quality food, exceptional service, a warm and inviting atmosphere and convenient technology.”