Americans seem to look forward to Super Bowl TV commercials as much as the Big Game itself. That’s why Fox 4 Good Day hosted CD Krista McCrimmon to review this year’s ads. The five-minute segment reviewed the game’s best and worst spots from Krista’s branding and creative perspective.
The Super Bowl is consistently the most-watched program in the US, with well over 100 million Americans watching this year’s game. The price of spots has risen $1M annually since 2013, with this year’s spots costing a record $5.2M for a :30 spot, equating to $172,000 per second.