Johnson & Sekin has been named the first advertising agency ever for Rice’s Honey after a national review. The Greeley, Colorado company was founded in 1924 by L.R. Rice who sold his family’s local raw & unfiltered door-to-door and at farmer’s markets. Today, the company sells nearly 20 different local raw & unfiltered honeys at national retailers including Kroger, Costco, Amazon and now Walmart after a recent agreement. New packaging, website, digital advertising and trade promotions will break early in 2018.