It’s a one-day event where donations made to DFW non-profits are “bonused” by the Communities Foundation of Texas. To ensure our Carry The Load supporters didn’t forget, J&S created the “#RememberThe18th” social media campaign that leveraged local Police and Fire Departments, as well as media from WFAA and NBC5, to sound the alarm and spread the word. The effort generated 7X more donations than last year, and the mission received bonus money for largest increase by a medium size organization vs the previous year.